WEBINAR BEST PRACTICES SERIES
How Leading Companies Drive Pipeline with Webinars
Speaker: Mark Bornstein, Chief Webinerd and VP of Content Marketing, ON24
Are you feeling the pressure to constantly double marketing-generated leads? If so, you’re in good company. Not only are marketers today pushed harder than ever to deliver results, we’re also expected to understand how to track and report on those results. Fortunately, you have webinars.
Join us to discover “How Leading Companies Drive Pipeline with Webinars.” In this interactive webinar, ON24 VP of Content Marketing Mark Bornstein will break down our top tips for getting — and measuring — the best results from your webinars, along with examples from some of today’s leading brands. You’ll get great, actionable information, including:
- How to optimize webinars to learn more about your prospects
- How to use webinar analytics to find your best leads
- Why webinars need integration with marketing automation and CRM
- How to enhance post-webinar lead follow-up
Your webinars are the most powerful marketing tactic you’ve got. Register now and learn how you can generate better leads and drive more pipeline. Register now.