The Best Webinar Software for High-Quality Content

The best webinar software drives engagement for your audience and delivers results for your business. That’s why ON24 ranks #1 on the G2 Grid® Report for Webinar Software Summer 2021.

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Your Peers Have Spoken

Learn why ON24 ranks #1 for enterprise and mid-market companies based on product reviews from thousands of your peers that evaluate:

  • Product satisfaction
  • Host Tools
  • Attendee Tools
  • Post-event Tools
  • Software Integrations

Download the G2 Grid® Report for Webinar Software Summer 2021 now.

What Is Webinar Software?

Webinar software is any program that enables a host, like you, to connect with a group of people and provide a multimedia presentation over the internet. There are a variety of webinar solutions out there, but not all webinar software packages are built the same. Some are adapted from minimal online meetings while others provide you with a range of interactive, engaging features that opens up a two-way conversation between your audience and your brand. 

What Webinar Software Should Do For You

Webinar software should enable you to do great things. It doesn’t get in the way and neither users nor audiences should ever have to download, manage or update a program on their personal device. Good webinar software is centralized through a portal, easy to use, reliable and provides you with tools to accelerate buyer journeys. 

The best webinar software is engaging not just in its ability to relay content, but its ability to provide audiences with an interactive experience. Engagement tools like polls, surveys, downloadable resources and customizable elements like backgrounds and icons are essential for any professional solution. The best webinar software also provides you with insights on attendee behaviour so you can see what messages connect and which leads are ready to turn into buyers. 

See how ON24 makes it happen >

Webinar software should enable you to do great things. It doesn’t get in the way and neither users nor audiences should ever have to download, manage or update a program on their personal device. Good webinar software is centralized through a portal, easy to use, reliable and provides you with tools to accelerate buyer journeys. 

The best webinar software is engaging not just in its ability to relay content, but its ability to provide audiences with an interactive experience. Engagement tools like polls, surveys, downloadable resources and customizable elements like backgrounds and icons are essential for any professional solution. The best webinar software also provides you with insights on attendee behaviour so you can see what messages connect and which leads are ready to turn into buyers. 

See how ON24 makes it happen >

How Webinar Software Helps You Grow

Webinars & Marketing

Webinar & Buyer's journey

Webinars & Data

Webinars & Marketing

Webinars are crucial to modern digital marketing programs. In fact, according to SiriusDecisions’ 2019 Buying Study, webinars are continually rated as the preferred human interactions by buyers on digital channels.

But some companies are under the mistaken impression that meeting software = webinar marketing software. This is not the case. Good webinar software provides you with the ability to interact, engage and measure progress with audiences.

Webinar & Buyer's journey

Today’s buyer’s journey is primarily a digital journey. As marketing organizations adapt to this reality, they’ll need to use proven technologies that can help map to and accelerate the buyer’s journey online. 

Webinars are one of those proven tools. With the right webinar software, you can easily create webinars mapped to each stage of the buying journey and accelerate key audiences through your marketing funnel.

Webinars & Data

Great webinar software fits within your marketing technology stack — from your preferred CRM to your chosen marketing automation platform. This way, you can get clarity into the actions your teams need to take to accelerate deals and contribute to revenue growth. 

That because with great webinar integrations in place, your team can easily see buyer engagement, overall interest in your services and prioritize the accounts that are interested in doing business with you.

Convert Audience Engagement Into Revenue

See how the ON24 Digital Experience Platform goes beyond the webinar

HOW TO INTEGRATE WEBINAR SOFTWARE WITH YOUR MARKETING FUNNELS

Demand Generation

Product Marketing

Brand & Thought Leadership

Demand Generation

Great webinar software helps you to identify your best prospects. It also helps you to better understand what content resonates with your audience, how your audience engages with your webinars and helps you to deliver a predictable pipeline of leads that you can seamlessly hand off to sales.

Product Marketing

Give your product or solution the star treatment with engaging, interactive demos. And, with screen sharing and an on-camera presence, you can adjust messaging, accelerate customer adoption and demonstrate new solutions in real-time.

Brand & Thought Leadership

Show off your brand and thought leadership content with a consistent design that lives across your live and on-demand webinars. Then, with a consistent experience, measure which content succeeds so you know can continue to do what your brand is known for.

What to Look For In Professional Webinar Software

ENGAGEMENT & CONVERSION TOOLS

Professional webinar software helps marketers to engage with audiences through tools that capture buying signals and engage like dynamic CTAs, surveys, polls, group chat, Q&A and certifications.

VIDEO

The age of webinars as glorified slide presentations is over. Greet audiences with live or pre-recorded video and capture their attention. 

MULTIMEDIA

Whether it’s video or audio, GIFs or screenshare, great webinar software should be able to deliver all the multimedia you need to create a great audience experience.

DOWNLOADABLE RESOURCE

Your content doesn’t begin and end with a webinar. Provide the contextual content audiences want with downloadable resources they can grab straight from your event. 

ON-DEMAND ACCESSIBILITY

Life happens. That shouldn’t impact an attendee’s ability to participate in your webinar. Professional webinar software provides audiences access to events on demand both when and where they need it with the same interactivity as a live experience.

BROADCAST STUDIO QUALITY

Need to pre-record a webinar? Want to provide a high-quality experience while maintaining a live interaction? The best webinar software helps you broadcast content live, pre-recorded with live features (simulive) or push video content straight to on-demand.

IN-DEPTH METRICS

Great webinar software empowers marketers to see, measure and analyze what audiences do during an event — from basic metrics like registration and attendance to advanced insights like individual engagement points and buying signals.

INTEGRATIONS

Professional webinar software doesn’t operate alone. It should be able to integrate into a sophisticated marketing tech stack so your marketing and sales teams can work off of the latest and greatest data. 

Great Webinar Software Features

ENGAGING AUDIENCE EXPERIENCE

Audiences expect great digital experiences. Great webinar software provides you with the tools to make it happen — from fully customizable backgrounds and icons to fun, flexible tools like live chat and hidden, experiential links.

And the bar to enter these experiences? It should be low. Great webinar software doesn’t require browser plug-ins or limit audiences to desktop-only. Use webinar software that lets you meet audiences where they’re at.

SOPHISTICATED PRESENTER TOOLS

Great webinar software makes delivering experiences a cinch. Look for solutions that empower presenters to communicate without overwhelming them with bells and whistles.

Have a sophisticated experience in mind? Make it so with a webinar solution that provides a producer role. That way, your presenter can focus on presenting while your producer focuses on the experience.

FULL-FEATURED MOBILE EXPERIENCE

Professional audiences are busy and on-the-go. Capture the attention of this critical audience by providing a fully-featured webinar experience for mobile devices.

What should you look for in a mobile webinar solution? You guessed it: webinar software that performs on every device without requiring an application download.

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