Increase market share with a digital-first certification strategy
Scale continuing professional education programs to boost lead generation, improve pipeline quality and drive revenue growth while supporting compliance with interactive webinars, training portals, AI-generated content resources, member conferences and more.
Make CPE your #1 lead gen channel
Grow global reach
Attract professionals across the regions you serve by offering CPE credits through live, hybrid and on-demand webinars, virtual events and content hubs. Deliver unique calls-to-actions and content to attendee segments based on topical interests.
Save time and resources
Automate the entire certification process — from registration to test completion to AI-generated transcripts and videos— to easily create, scale and repurpose CPE programs without adding any additional headcount or resources.
Improve pipeline conversion
Track and capture every attendees’ digital interactions and integrate those insights with MAP and CRM systems for business development and sales teams to qualify professional interests by practice area to improve and accelerate follow-up.
Maximize ROI with digital-first certification
days of work saved
growth in certifications
increase in lead quality
increase in speed-to-lead
Design stand-out experiences
- Customize certification experiences to represent your brand and standardize as event templates for rapid execution
- Use a library of drag-and-drop engagement and conversion tools to drive professional certification and engagement
- Choose from multiple event types —from simulive to hybrid — to give flexible options to trainers and presenters
Deliver foolproof certifications
- Set criteria for your audience to get certification credits, whether its passing a test, answering polls or time spent
- Track each attendee’s progress through markers in your program and integrate that data to CRM, MAP or other business systems
- Issue digital certifications for attendee download both from the event and in your attendee email follow-up
Continue the content journey
- Provide attendees additional resources to explore based on their topical area of interest and history of interactions to increase engagement
- Heatmap “Key Moments” during a CPE presentation to inform future content creation, develop nurtures and optimize performance
- Turn high-value CPE webinar content into additional written and video assets using embedded generative AI capabilities to fuel campaigns
From automating certifications to hosting virtual training portals, deliver high-value educational experiences and high-quality leads with the ON24 platform.
Contact us and an ON24 expert will be in touch to share:
- How you can easily create, scale, and personalize engaging, data-driven CPE experiences and content using the ON24 platform
- Ways to leverage first-party data from every audience interaction across experiences to fuel personalized marketing and sales execution
- How to measure the performance and business impact of your digital engagement programs
- New ON24 roadmap updates that will help you drive continuous sales and marketing innovation to maximize ROI and revenue growth