Brandy Rowden , Senior Marketing Manager, ServiceNow
Cari Zoch , Brand Communications Manager, Avention
Beth Giersch , Senior Manager, Equinox
Webinars are feeling a Netflix effect: consumption of on-demand webinars increased by nearly 30% since 2016 according to our 2018 Webinar Benchmarks Report. ON24 lets you take advantage of this trend and drive engagement anytime, anywhere through on-demand webinars and content hubs.
The ON24 Platform automatically transforms live events into on-demand webinars using the same URL, allowing you to be hands-off while driving more attendance and engagement.
Since all the interactivity of a live webinar remains in an on-demand environment, you continue to get insights into your audience and see a combined report with live event analytics.
Break your on-demand webinars into digestible segments that allow your audience to break down complex content into sub-topics or choose the section they want to consume.
Easily syndicate a single on-demand webinar across multiple regions by translating it into 35 languages and adding closed-captioning.
Create binge-worthy playlists of your best content and make it easy for your audience to share across popular social channels with a single click. Give them the flexibility to find content quickly and filter by topic, use case or target audience.
The ON24 Platform makes it easy to manage and publish your entire library of on-demand webinars and an unlimited number of multimedia assets. Optimize all your content for SEO and prioritize and share content based on the level of engagement. Replace confusing, hard-to-manage website resource centers with the ability to embed content hubs on website pages.
The ON24 Platform allows you to know the performance of the entire content experience, as well as the individual on-demand content assets it contains. Get unified reporting and analysis across every audience interaction at the asset, individual or account level to help personalize follow-up and identify the content that will have the most impact.
See how savvy marketers are using ON24 to extend the reach of their best content.
“At ServiceNow, we love the on-demand webinar functionality we couldn’t get from WebEx. With ON24, our webinars are available instantly. It’s improved our technical process and internal workflow.” – Brandy Rowden, Senior Marketing Manager, ServiceNow
With ON24, Nvidia was able to optimize their on-demand strategy, resulting in a 200% increase in webinars and a 144% increase in on-demand viewership.