MAKE ENGAGEMENT PERSONAL

Create customized, engaging content experiences that can be distributed to select individuals or across accounts, accelerating individual buyer journeys, creating better leads and improving conversion rates.

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Support and scale account based marketing

Deliver personalized content experiences at an individual or account level. Put the most relevant content at your audience’s fingertips, ensuring they focus on the right content for the right time in their journey.

Accelerate buyer journeys

Content experiences are designed for lead conversion, driving audiences to CTAs and focusing them on the right content for the right time in their buyer journey. Behavioral insights help identify the most-engaged accounts and contacts.

Capture in-depth CONTENT PERFORMANCE AND AUDIENCE ENGAGEMENT DATA

Audience engagement and asset conversion are measured to understand relative performance of individual content pieces and holistic experience pages, informing ongoing campaign optimization.

Only ON24 Target has the tools to easily scale personalized content experiences

Page builder
Media Manager
HIGH-TOUCH CTAs
RATINGS AND COMMENTS
Content Insights

Page builder

A dynamic, easy-to-use tool to create personalized experience pages through simple steps- select and customize content layouts, drag and drop content into each page, insert CTAs and customize overall design.

Media Manager

A central repository to manage all your content. The media manager makes it easy to upload, edit and manage your entire library of upcoming and on-demand webinars, and multimedia assets including videos, PDFs, Ebooks, blogs and more.

HIGH-TOUCH CTAs

Connect with your audience and move prospects to the next step in the buyer journey with customizable CTAs and business cards embedded directly on each experience page.

RATINGS AND COMMENTS

Drive ongoing engagement through ratings and comments which allow audiences to like or dislike and provide qualitative feedback on each piece of content. Comments are anonymous to other audience members but can be seen on the back end by users.  

Content Insights

Metrics such as average viewing time, unique visitors, audience comments and top accounts are brought directly into the experience builder to aid in choosing the right content for each content experience page. Metrics are calculated across all pages where a piece of content is hosted.

Join our Live Demo to see ON24 Personalized Engagement in action.

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