MAKE ENGAGEMENT PERSONAL

Create customized, engaging content experiences that can be distributed to select individuals or across accounts, accelerating individual buyer journeys, creating better leads and improving conversion rates.

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Support and scale account based marketing

Deliver personalized content experiences at an individual or account level. With a simple interface designed for scale, you can easily drag-and-drop content into pre-set or customized layouts.

Accelerate buyer journeys

Content experiences are designed for lead conversion, driving audiences to CTAs and focusing them on the right content for the right time in their buyer journey. Behavioral insights help identify the most-engaged accounts and contacts.

Capture in-depth CONTENT PERFORMANCE AND AUDIENCE ENGAGEMENT DATA

Asset conversion is measured to understand the relative performance of individual content pieces and holistic experiences, informing ongoing campaign optimization.

Only ON24 Target has the tools to easily scale personalized content experiences

Page builder
Video editing
HIGH-TOUCH CTAs
RATINGS AND COMMENTS
Content Insights
Media Library

Page builder

A dynamic, easy-to-use tool to create personalized content experiences through simple steps:

1) Select and customize content layouts
2)Leverage the multimedia library to drag and drop content
3) Insert CTAs
4) Customize overall design

Video editing

Find the webinar and video segments that drive the most engagement and edit your content to focus prospects on those sections. 

HIGH-TOUCH CTAs

Move prospects to the next step of the buyer journey through high-touch CTAs that can be customized for the individual or account.

RATINGS AND COMMENTS

Get direct feedback from your prospect on your content by adding the ability to like or dislike individual assets and provide qualitative feedback, questions or comments. All reactions remain private and are captured on the back-end for future campaign optimization. 

Content Insights

Metrics such as average viewing time, unique visitors, audience comments and top accounts are brought directly into the experience builder to aid in choosing the right content for each content experience page. Metrics are calculated across all pages where a piece of content is hosted

Media Library

A central repository to leverage all your content. The media library makes it easy to manage and publish your entire library of on-demand webinars and multimedia assets including videos, PDFs, eBooks, blogs and more.

Join our Live Demo to see ON24 Personalized Engagement in action.

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