52% of buyers want bundled, relevant content.
DemandGen Report
34% of marketers say creating ABM content is their #1 challenge.
Ascend2
DemandGen Report
Ascend2
Deliver personalized content experiences at an individual or account level. Put the most relevant content at your audience’s fingertips, ensuring they focus on the right content for the right time in their journey.
Content experiences are designed for lead conversion, driving audiences to CTAs and focusing them on the right content for the right time in their buyer journey. Behavioral insights help identify the most-engaged accounts and contacts.
Audience engagement and asset conversion are measured to understand relative performance of individual content pieces and holistic experience pages, informing ongoing campaign optimization.
A dynamic, easy-to-use tool to create personalized experience pages through simple steps- select and customize content layouts, drag and drop content into each page, insert CTAs and customize overall design.
A central repository to manage all your content. The media manager makes it easy to upload, edit and manage your entire library of upcoming and on-demand webinars, and multimedia assets including videos, PDFs, Ebooks, blogs and more.
Connect with your audience and move prospects to the next step in the buyer journey with customizable CTAs and business cards embedded directly on each experience page.
Drive ongoing engagement through ratings and comments which allow audiences to like or dislike and provide qualitative feedback on each piece of content. Comments are anonymous to other audience members but can be seen on the back end by users.
Metrics such as average viewing time, unique visitors, audience comments and top accounts are brought directly into the experience builder to aid in choosing the right content for each content experience page. Metrics are calculated across all pages where a piece of content is hosted.
