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Study Webinar Benchmarks to Improve Your Performance

How does your webinar engagement compare?

We understand that no two businesses are alike, objectives and audiences vary and so do metrics. That’s why we’ve analyzed thousands of webinars and broken them down by sector and region so you can measure the health of your unique online events against other players in your space. If you’re curious as to how your digital programs compare among your industry peers, ON24’s benchmarking is the place to start. Download the full reports below!


Life Sciences

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Financial Services

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Professional Services

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Media & Publishing

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MARCH 2020

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Analytics at Your Fingertips

ON24’s robust analytics gives you instant access to industry benchmarks, audience insights, content performance and more.


Gain an outside-in perspective and benchmark your webinar performance against industry standards. With a robust network of 120,000 webinars delivered annually, ON24 lets you gut check your progress in the context of global webinar performance and customize reports by industry and geography.

Audience Insights

Quickly and easily report on your webinar and program performance with detailed audience reports. Understand Engagement Score levels, registration source tracking and more within an individual webinar or across your overall efforts.

Engagement Score

Get a detailed report of every individual’s lifetime of behavior across live, on-demand and personalized content experiences. Access the profile in the ON24 platform, get a shareable link to use across the organization and automatically integrate the profile directly with your CRM system to inform what action to take next.

Account Engagement

See a cumulative report on all engagement from individuals within the same account, surface individual interests and interactions and know what content is having the greatest impact with that organization to determine future engagement.

Content Performance

Metrics such as average viewing time, unique visitors, audience comments and top accounts are brought directly into the experience builder to aid in choosing the right content for each content experience page. Metrics are calculated across all pages where a piece of content is hosted

Real-time Dashboard

A real-time, dynamic dashboard allows you to understand the overall performance of your campaigns and programs across ON24 products including ON24 Webcast Elite, ON24 Engagement Hub and ON24 Target.

On-Demand Benchmark Webinars

Prefer to watch? Listen as our Chief Webinerd Mark Bornstein shares his insights on each industry’s webinar benchmarking results.

Why 2,000+ of some of the world's leading businesses trust ON24.


Use Webinars

To generate leads


Say Webinars

lower their cost per lead


Use Webinars

for continued education


agree that webinars

are a key marketing effort


use webinars

to extend their brand


Join our live demo to see the ON24 platform in action.

Register Now