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Study Webinar Benchmarks to Improve Your Performance

How Does Your Webinar Engagement Compare?

We understand that no two businesses are alike, objectives and audiences vary and so do metrics. That’s why we’ve analyzed thousands of webinars and broken them down by sector and region so you can measure the health of your unique online events against other players in your space. If you’re curious as to how your digital programs compare among your industry peers, ON24’s benchmarking is the place to start.


65% of registrations come form mid week promotions.

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Life Sciences

48mins is the average viewing time for all life sciences webinars.

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Financial Services

70% is the average registrant to attendee conversion rate of webinars.

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Professional Services

47% of ProvServ webinars attract at least 100 live attendees.

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COVID & Webinars

How COVID-19 Changed Webinars: A Comparison of March 2020 to 2019 Benchmarks.

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