Webinar Best Practices Series
How Leading Companies Drive Pipeline with Webinars
Speaker: Mark Bornstein, Chief Webinerd and VP of Content Marketing, ON24
Are you feeling the pressure to constantly double marketing-generated leads? If so, you’re in good company. Not only are marketers today pushed harder than ever to deliver results, we’re also expected to understand how to track and report on those results. Fortunately, you have webinars.
Join us to discover “How Leading Companies Drive Pipeline with Webinars.” In this on-demand webinar, ON24 VP of Content Marketing and Chief Webinerd, Mark Bornstein, will break down our top tips for getting — and measuring — the best results from your webinars, along with practical advice from the webinar experts of several leading companies. You’ll get great, actionable information, including:
- How to track the right things and get better leads
- When to create opportunities for engagement
- Why webinars need integration with marketing automation and CRM
Your webinars just may be the most powerful marketing tactic you’ve got. Attend this session to see how you can generate leads and drive more pipeline.