Webinar Best Practices Series
How to Bring Physical Events into the Digital World
Speaker: Mark Bornstein, VP of Content Marketing, ON24
Physical events like seminars and conferences have been a mainstay tactic for marketers since the beginning of time. Well, marketing time. But times change. Physical events are expensive to produce and it’s getting harder than ever to drive attendance to them.
But there is another reason why physical events are falling short: data. With physical events, there is no way to track attendee behavior, and we learn very little about them. And that is why many leading brands are bringing their physical events into the digital world.
Attend “How to Bring Physical Events into the Digital World” and learn how to build a virtual engagement strategy to generate better quality leads and drive more pipeline. In this, virtual session, you will learn:
- How to build and scale webinar programs
- How to create digital trade shows and conferences
- How to create a hybrid physical/virtual experience
- How to convert virtual engagement into insights and data