WEBINAR BEST PRACTICES SERIES
How to Build Webinars Across the Buying Cycle
Speaker: Mark Bornstein, Chief Webinerd and VP of Content Marketing, ON24
In the age of the self-educated buyer, it’s getting harder than ever to drive prospects through a buyer’s journey towards a sale. The key to taking back control, is engagement and webinars are the ultimate engagement tool to help turn prospects into customers.
Attend “How to Build Webinars Across the Buying Cycle” where you will learn best practices for building webinars that engage prospects through every stage of the buyer’s journey. This session will highlight:
- How to convert static content into engaging webinars
- How to use webinars to replace demos and case studies
- Measure audience engagement to find your best leads
This is your chance to learn how to build a strategy that will reinvent your marketing from a static content model to an engagement-based model.