Stay On Top of the Game with Webinar Best Practices

Be the best webinerd you can be and use our step-by-step Webinar Best Practices to learn everything from planning out your program to optimizing webinars for engagement to turn that engagement into actionable data.

Webinar Benchmarks You Need to Know

43%

webinar on-demand viewing time

86%

of live webinars Q&A

58%

Average attendee conversion rate

57

Min Average webinar viewing time

44%

Of webinars attract 100+ attendees

67%

of marketers use webinars to power virtual event experiences

HOW TO OPTIMIZE YOUR WEBINARS

Webinars are one of the most effective channels for driving demand and proving marketing results. But before you can realize your potential, you’ll need to optimize your webinar program. 

We’re here to help. Join us each month for our Webinar Best Practices Series with Mark Bornstein, ON24 Chief Webinerd Officer and VP of Content Strategy, to learn the latest webinar best practices that’ll help you optimize and get the most out of your webinar program. Click the link below to register for this month’s event.

Register Now

Webinars are one of the most effective channels for driving demand and proving marketing results. But before you can realize your potential, you’ll need to optimize your webinar program. 

We’re here to help. Join us each month for our Webinar Best Practices Series with Mark Bornstein, ON24 Chief Webinerd Officer and VP of Content Strategy, to learn the latest webinar best practices that’ll help you optimize and get the most out of your webinar program. Click the link below to register for this month’s event.

Register Now

HOW TO MAKE WEBINARS THAT ROCK

Kickstart your next webinar optimization program with our step-by-step guide. In a rush? Check out our resources hub at the bottom of the page.

WEBINAR ROCKSTARS

Check out how professionals from across the world make rocking webinars. 

ADP

To connect with their prospects and customers, ADP hosts a series of Podcasts sharing real life, relevant examples of how financial advisors can navigate an ever-changing environment. 

Using ON24 Target, the team has created a customized content hub rich with content that showcases their value proposition, allows audiences to filter for the content most relevant to them, and helps them build connections with existing clients and prospects.

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Thomson Reuters

Thomson Reuters’ ingenious approach to its virtual Topgolf tournament experience not only included a socially distant golfing competition but also a virtual happy hour teaching attendees how to mix the perfect cocktail. But Thomson Reuters took things to the next level when it embedded hidden “hot spot” images in its happy hour console.

With these easter eggs in place,  visitors could click out to additional branded experiences. The kicker? Thomson Reuters didn’t announce the hidden treats, allowing attendees to explore organically. Then, when the event was over, the team sent out a survey asking participants if they found the easter eggs. Half did.  Those who didn’t returned to the event to find them.

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Zendesk

A lot of companies have paused in 2020 to reassess, rebrand and reinvent their digital experiences. For Zendesk, that meant reinventing its roadshows, its conferences and other in-person events. The effect of its efforts?

A unified brand capable of bringing the Zendesk brand and culture anywhere, anytime. And, just as impressive, because the company shifted to digital experiences for its in-person events, it managed to expand its geographic reach and connect with more audiences than before.

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SAP

At ON24, great webinars don’t go unnoticed and SAP’s SuccessConnect is no exception.  The bright, clean branding really pops while also conveying SAP’s brand identity. But what is form without function?

In addition to being visually compelling, the webinar console provided attendees with tons of educational resources, networking opportunities and partnership integrations. Not in the U.S.? Not a problem. The webinar broadcasted in multiple time zones to support global audiences. All in all, a job well done.

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Jackrabbit

How can you share your great tips and tricks in a digital experience? Jackrabbit has the answer. First, it enables audiences to sign up for the events they want to with one landing page that offers the opportunity to sign up for multiple events.

Second, the company provides engaging experiences by allowing attendees to ask for certain demonstrations in real-time through the Q&A tool. Finally, Jackrabbit ties it all together with a fun presentation — right down to the costume. Congrats!

View Experience

RESOURCES

READY TO GET STARTED?

Join our live demo to see the ON24 platform in action.

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