The Next Generation of Event Marketing Starts Now
ON24 is integrating with LinkedIn® to expand event reach and engagement, enhancing the power of ON24’s intelligent engagement platform. And now, teams can use first-party engagement data with LinkedIn® Audiences for more targeted event advertising.
Connected insights. Expanded audiences. Impact unlocked.
Turn standalone digital interactions into connected campaigns and massively scale audiences using real engagement insights.
Build ON24-hosted events and push them directly to LinkedIn® events via the Event Management API — create once, get instant global visibility.
Enable LinkedIn® Event Registration forms to sync registrants directly into ON24, capturing audiences instantly and accurately.
Use engagement insights from your ON24 events to build audience lists for your next LinkedIn® campaigns and reach new buyers on the world’s largest professional network
ON24 segments built on first-party data like attendance, watch duration, and engagement, which flows between ON24 and LinkedIn® and your CRM or marketing systems to break silos and power smarter audience targeting and campaigns.
How LinkedIn® amplifies event reach and engagement
*Sourced from LinkedIn: https://www.linkedin.com/pulse/turn-every-event-growth-engine-linkedin-events-linkedin-for-mktg-7xcrc/
Turn engagement into business impact with the ON24 partnership with LinkedIn®
Connect your ON24 events to the world’s largest professional network to expand audience reach and drive measurable growth. With unified workflows and data flows, you can launch your events faster and build high-intent audience segments that maximize engagement for more relevant event promotions that drive ROI.
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Take a quick tour of the ON24 integration with LinkedIn®
Want to see the integration in action? In this self-guided tour, discover how events move from promotion to registration with less friction.
Click here to view the demo full screen.
Ready to see how ON24’s integration with LinkedIn® can expand your reach?
One connected, seamless engagement strategy
Current limitations
- Event creation and event promotion are frequently a siloed activity requiring manual workflows
- Limited, siloed event registration data across platforms
- Gaps in event promotion performance
- Not having real-time data to inform audience advertising
ON24 partnership with LinkedIn®
- Integrating event creation and promotion into a unified workflow experience
- Capture registration form data to expand audience reach
- Promote directly on LinkedIn® to drive lead increase
- Personalize using ON24’s engagement data for targeted event advertising
Smarter, faster unified workflow experience
Frictionless workflows
Build your ON24 events once, promote them on LinkedIn® and watch registrations roll in. No silos. No extra work, no headaches.
Smarter targeting
Sync ON24 event registrant and attendee data directly into LinkedIn® Campaign Manager to build targeted audiences and run follow-up campaigns that keep the conversation going.
Pipeline acceleration and audience expansion
Nurture audiences with repurposed ON24 AI-generated content to drive conversions and real business results, faster than ever.
Integrated data flows
All your data, seamlessly connected to ON24’s native integrations with LinkedIn® and your CRM, working together as one.
ROI visibility
Use ON24 to see what’s working across events and repurposed event content, track engagement that drives pipeline and measure campaign impact.
Connecting engagement with the world's largest professional network
“By partnering with LinkedIn, we are bringing together two leaders from their respective fields,” said Sharat Sharan, CEO of ON24. “Combining ON24’s intelligent engagement platform with LinkedIn’s professional reach, we’re helping customers attract the right audiences to their events, seamlessly promote their events more effectively, and build deeper engagement that delivers measurable business results before, during and after every event.”
Sharat Sharan | CEO
Propel business outcomes forward
Top teams are achieving measurable growth by turning first-party customer engagement data into action. See what’s possible.
The new LinkedIn integration from ON24 has had a huge impact on our webinar and event registrations after just a few events. It’s opened an entirely new channel for us by allowing our audience to register directly through LinkedIn in a seamless and effortless process. With the new form customization features allowing us to collect all the data we need during registration, this integration is going to significantly improve our total registrations going forward!
Miles Szkoda, Webinar & Virtual Events Director at Vertmarkets
Publishing an ON24 event to our corporate LinkedIn page directly from the ON24 platform is such a valuable asset. It accelerates our timeframe for event promotion and creates a smooth lead sync between LinkedIn and ON24. This is exactly the kind of workflow that lifts campaign efficiency and drives results.
Jessica Fong, Sr. Digital Marketing Manager | Rambus, Inc.
Read moreWithin the first month of ON24’s LinkedIn integration, we were able to attribute a significant share of webinar registrations to LinkedIn. One event had more than 8% of total registrants and leads sourced from LinkedIn, helping us effectively expand our reach and bring new opportunities into our pipeline. The streamlined event publishing reduces manual effort and empowers our network to amplify promotion, accelerating lead generation and brand awareness.
Alexia Kerner, Digital Marketing Specialist | iHire
We’ve just started using ON24’s LinkedIn integration and the early impact has been very positive. The feature is intuitive, and it’s easy to publish our ON24 events with LinkedIn Event registration forms directly through the platform. In our first events we were able to generate additional 30% of registrants - something we had not previously achieved through social media. We’re excited to see how this feature will support and scale our future event promotions.
Kasia Zawadzka, Senior Specialist, Global Marketing Automation | Ansell
Frequently Asked Questions
You can create ON24 events, publish them directly to LinkedIn®, and capture registrants through default LinkedIn® Event Registration Forms.
You can build your event in ON24 and publish it directly to LinkedIn® in just a few clicks. From there, you can promote it and capture registrations through Event Registration Forms to drive seamless registrations that sync instantly back into ON24.
The integration eliminates time-consuming manual steps between platforms. With unified workflows and data flows, you can launch events faster, reduce errors and focus on strategy instead of setup.
The integration is available through a subscription package. Please contact ON24 for more information.
ON24 captures first-party engagement signals from your events and content, such as attendance, interactions and downloads. These insights can be used to build audience segments that help marketers reach high-intent professionals with more relevant event promotion and campaign messaging on LinkedIn®.
Yes. Audience segments created from ON24 registration and engagement data can be activated with LinkedIn® Audiences to reach more high-intent professionals and expand campaign audience reach.