SET YOUR GOALS
From lead generation to product demos, webinars can serve a lot of functions. Before you start creating, decide what you want your webinar to be. Ask yourself where your audience is in the buying cycle. If they’re top of funnel, your webinar should focus on thought leadership and lead generation. For a mid-funnel audience, think positioning and influencing. The bottom of funnel is all about demonstrating and closing.
Anatomy of an Awesome Webinar
What are all the parts of a successful webinar? Our Chief Webinerd spells it out and shares all the elements that go into making your webinars awesome.
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KNOW YOUR AUDIENCE
Now that you’ve set your goals, it’s time to focus on audience personas, so you can really tailor your content to resonate with the right people. Think about who you’re trying to reach. Is your target audience a prospect, a customer or a partner? Are they executives or practitioners? Do you want to target specific industries? Write it all down, along with any other key demographics. Once you know who you’re creating your webinar for, you’ll have a better picture of what your content should be.
5-Step Webinar Checklist
You've heard about the 4 Ps of marketing... well, webinar marketing has its own set of Ps: planning, planning and more planning, oh and persistence. We know it sounds like a grind, so we're here to help you get started with webinar must-dos.
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CREATE KILLER CONTENT
Now the fun part begins because it’s time to brainstorm topics and content ideas. Start by focusing on your audience’s pain points and business challenges. Then, review the performance of your existing content to see what’s already performing well. Look at industry trends, hot topics, the latest innovations and new regulations. Get insights directly from your audiences by conducting pre- and post-webinar surveys, live chats, webinar Q&A and social listening.
10 Tips for Creating Great Webinar Content
Content is king! Webinars epitomize that prediction made by Bill Gates back in the '90s. So, make sure you know the latest and greatest for developing unique webinar themes, exciting presentations and experimenting with new mediums. Get the skinny straight from the content king himself, our Chief Webinerd, Mark Bornstein.
Rev up the content machine >
BUILD A DREAM TEAM
Brainstorming works better with multiple brains. The size of your team will vary depending on the scale of your webinar, but at the very least, you’ll want to assign three key roles: a producer to make sure the technical components run smoothly, a promoter to spread the word through all relevant channels and a presenter to build the presentation deck and deliver the webinar.
Transform Your Team from Webi-newbie to Webinerd in 30 days
Webinars are a team sport, and the webinerds at Hortonworks have three superstars who work together to make it happen. The software company takes an integrated approach that involves their head of webinar marketing, head of demand generation and head of operations. By involving these key players, Hortonworks was able to get their program running in just 30 days and already found ways to optimize results.
Be a team player >