Webinar World London 2019
How to Create Engaging Webinar Formats
Speaker: Mark Bornstein, VP of Content Marketing & Chief Webinerd, ON24
Webinars are one of the most powerful tools that we have as marketers, yet many webinars are still boring talking powerpoint presentations. In this session, learn best practices for building serialized webinar programs that completely re-define the audience experience, including how to create serialized webinar programs, building webinar channels and how to move to conversation-based content.