Average in pipeline per event
Webinars per attendee average
Product: ON24 Virtual Conference
Use Cases: Demand Generation, Customer & Product Marketing
For more than two decades, SAP Concur has taken companies of all sizes and stages beyond automation to a completely connected spend management solution that encompasses travel, expense, invoice, compliance and risk. SAP Concur’s global expertise and industry-leading innovation keep its customers a step ahead with time-saving tools, leading-edge technology and connected data, in a dynamic ecosystem of diverse partners and applications. User friendly and business-ready, SAP Concur unlocks powerful insights that help businesses reduce complexity and see spending clearly and holistically, so they can manage it proactively.
Work expenses are never a fun task, but they are necessary for employees doing what it takes to get the job done. Keeping track of a trail of receipts just to get reimbursed, manually entering transactions into an excel sheet, all the while facing the trials of being out of the office, is a downright nuisance.
Enter SAP Concur—the company’s technology offers user-friendly travel and expense management services and solutions for companies of all sizes. SAP Concur’s software is sleek and user-friendly. But many employees that track the most expenses are more senior and may be less comfortable learning a new app or software.
To deepen its customer service, the SAP Concur marketing team launched a webinar series to provide training for Concur administrators at small- to mid-sized businesses. SAP Concur wanted to offer these always busy admins with quick, convenient training to help them use Concur more effectively and teach their employees in a seamless manner.
The SAP Concur team knew developing a high-quality webinar series required significant resources. They wanted to ensure Concur got as much value and ROI out of the program. SAP Concur needed a platform that provided an excellent experience for webinar attendees.
“It’s not just a single webinar we’re doing. We’re taking a webinar and we’re seeing how we can use it in as many different ways as possible.”
Client Marketing Manager Concur Technologies
The ON24® platform gave SAP Concur’s marketing team several tools that helped them maximize their online webinar ROI:
The marketing team generated significant value for customers and SAP Concur with the admin training webinar series, including: