Product: ON24 Webcast Elite
Use Case: Customer & Product Marketing
Industries: Technology, Information Services
CompTIA is the voice of the world’s information technology (IT) industry. They advance the global interests of IT professionals and IT channel organizations and enable them to be more successful with industry-leading certifications and business credentials, education, resources and the ability to connect with like-minded, leading industry experts.
Since implementing ON24, CompTIA on average drives over 9,000 IT professional registrations per quarterly webinar and delivers on average over 3,000 Continuing Education Units (CEUs) per webinar.
CompTIA certifications help IT professionals verify their skills to employers. To keep up with changing technology, IT professionals must keep their certifications current by earning Continuing Education Units. CompTIA’s quarterly IT Pro webinar series is one avenue IT professionals can use to earn a portion of the CEUs. When CompTIA launched their IT Pro webinar series using another department’s webinar platform, Eileen Ristau, Marketing Specialist at CompTIA, quickly discovered that it was not going to meet their needs.
With the cap that the platform had on webinar attendees, she constantly worried that they were going to hit their limit and attendees wouldn’t be able to access the webinar. She also found the user experience to be basic and wanted something more engaging besides just loading a PowerPoint and presenting slides. She needed a solution that would easily help her manage and issue thousands of CEUs.
After a trial webinar with ON24, she knew CompTIA’s audience would love the experience the ON24® Platform provided as much as she did. CompTIA required a solution that could host a large audience, seamlessly deliver certificates for CEU credit and integrate with its marketing automation software, Marketo.
With ON24, CompTIA was able to:
“We believe that switching to ON24 truly helped our webinars become as successful as they are today, with thousands of live attendees and even more on-demand viewers.”
Since starting with ON24, Eileen has seen an average of over 9,000 IT professionals register per quarterly webinar. What’s even better, is that they’ve delivered on average over 3,000 CEUs per webinar with almost the same amount of viewings on-demand. Using a webinar as a vehicle to deliver CEUs is now one of CompTIA’s most popular ways to do so.