Reach to executives
Product: ON24 Webcast Elite
Use Case: Demand Generation
Cloudera was founded in 2008 by some of the brightest minds at Silicon Valley’s leading companies, including Google, Yahoo!, Oracle, and Facebook. And in 2011, 24 engineers from the original Hadoop team at Yahoo! spun out to form Hortonworks. Both companies, who joined forces in January 2019, were founded on the belief that open source, open standards, and open markets are best. This belief remains central to our values, evidenced by our significant investments in engineers and committers working with the open source community. Today, Cloudera has offices around the globe and is headquartered in Silicon Valley, California.
For Cloudera, webinars are both a valued marketing tool and a massive revenue generator. Prior to ON24, Cloudera’s webinar attendees were growing increasingly frustrated with the company’s webinar platform. From lack of a seamless registration process to technical difficulties on the webinar resulting in poorly conveyed content, attrition was worsening from webinar to webinar. Less tech-savvy executives had a difficult time moving past the challenges of navigating their webinar platform.
This revelation came during a company-wide shift to focus on digital expansion. Cloudera chose the ON24® Platform to help it grow into a respected digital platform through high-quality communications standards. Doing so would help the company to reach a broader audience, particularly business users, and present its technology to prospective clients in a dynamic, easy to comprehend fashion.
Within a year of using ON24, Cloudera increased its webinar registrants 280 percent and grew its database significantly by role type and improved quality.
A customizable webinar tool free of technical challenges and capable of reaching diverse audiences.
Webinars were Cloudera’s number one source for lead-gen. The webinars created strong pipeline, but the leads were more quantitative than qualitative. Cloudera realized it needed to reach audiences that aren’t technologically savvy (e.g., managers, marketers, c-level executives and more). With ON24, Cloudera expanded its customer base to appeal to a wide variety of industries and roles. Cloudera started getting new customers, and even more revenue.
“Webinars are our primary source of revenue and pipeline. The ON24 platform enabled us to take our webinars to the next level and deliver a consistent and robust brand experience. Switching to ON24 really helped us to engage and inform attendees from a variety of backgrounds — ultimately leading to more revenue.”
Demand Generation Marketing Manager