More people reached through its webinar series, Third Thursdays
Increase in average webinar audience size through on-demand delivery
Of surveyed webinar attendees would recommend Third Thursdays series to others
Employees: 250+
Product: ON24 Webcast Elite
Use Case: Customer & Product Marketing
Industry: Information Services
The Michael J. Fox Foundation, the world’s largest nonprofit funder of Parkinson’s research, is dedicated to accelerating a cure for Parkinson’s disease and improved therapies for those living with the condition. The foundation pursues its goals through an aggressively funded, highly targeted research program coupled with active global engagement of scientists, Parkinson’s patients, business leaders, clinical trial participants, donors and volunteers. In addition to funding more than $800 million in research to date, the foundation has fundamentally altered the trajectory of progress toward a cure.
Parkinson’s disease is a disorder attacking the central nervous system. It inhibits motor systems at first, affects thinking and behavior later and often induces dementia in its advanced stages. It has no cure, yet, meaning it lasts a lifetime. To those affected by Parkinson’s Disease, community support is central to its management.
The Michael J. Fox Foundation for Parkinson’s Research provides this support and more. Dedicated to finding a cure for Parkinson’s and developing better treatments for those living with the disease, the foundation uses a variety of digital tools to engage, educate and inform its community of patients, supporters, researchers and health care providers.
Parkinson’s is a complex disease requiring a constant stream of content on treatments, research and personal lifestyles choices that help patients manage the disease. For The Michael J. Fox Foundation, providing this material is critical for the well-being of people living with Parkinson’s and those treating it—plus more. It also needs to encourage clinical research participation, provide updates to its donors and encourage more donations.
Any solution had to:
In effect, the foundation needed a flexible, powerful solution that could provide critical information to a range of audiences— and do so in a simple, easy-to-use manner appealing to both consumers and medical professionals.
The Michael J. Fox Foundation turned to the ON24 platform for help. With a powerful webinar platform in place, the foundation could serialize its resources and news updates, allowing visitors—both day-to-day consumers and researchers— to digest content on their own time.
In fact, the platform’s ease of use and overall convenience enabled the foundation to run a monthly series, Third Thursdays Webinars. In addition to serving its community, the foundation could finally:
With ON24, The Michael J. Fox Foundation found a solution that ticked every box it needed ticked—and then more. With ON24, the foundation could take advantage of:
With a powerful platform in place, The Michael J. Fox Foundation is free to focus on what matters: engaging, educating and informing its community of patients, supporters, researchers and health care providers with the latest information they need.
“The Michael J. Fox Foundation is using ON24 to grow its audience of patients, supporters, researchers and health care providers. The Third Thursdays series introduced us to 4,900 new contacts, and we’re looking forward to engaging with an even broader audience as we continue to grow this educational opportunity.”
Maggie McGuire
Asst. Director of Research Communications
