Doubled its webinar cadence
Above industry benchmarks for live conversion
Engagement minutes annually generated
Name: Henry Schein
Headquarters: Melville, New York, United States
Funding: Public (NASDAQ: HSIC)
Industry: Dental, Medical Device, Health Care
Henry Schein Inc. is the world’s largest health care product and service provider for office-based practitioners. The New York-based company facilitates business, clinical, technology and supply
chain needs for more than a million professionals across the globe.
Better messaging through powerful webinars
Henry Schein Inc. is the world’s largest health care products and services provider for office-based practitioners. Its products and services support a variety of dental, medical and animal health professionals across the globe — and it has a product and service lineup to prove it.
The Henry Schein Practice Solutions division markets various dental practice-management software systems and electronic services.
These services provide multiple kinds of general and specialized dental practices, from a single office to multi-site practices to enterprise organization, with the latest training and practice innovations.
To share these innovations, the Practice Solutions division uses webinars for communications, demand generation and upsell opportunities. With webinars, Henry Schein can give interactive demos, promote add-on services and provide an overall better experience for its customers.
The need for event information now, not 48 hours from now
Henry Schein’s Practice Solutions division had several issues with its previous webinar platforms, but the most critical problem was its inability to get event reporting in a timely manner. Often, the division had to wait up to 48 hours to get details on who attended an event and how engaged they were with the event’s content. This time lag held the division’s pipeline activities back, meaning marketing managers couldn’t pass leads to the sales teams in a timely manner.
The organization was also missing out on detailed viewer behavior analytics. It couldn’t track individual viewer activity in the webinar, making it difficult to distinguish hot leads from cold prospects. Additionally, the on-demand viewing options were nearly non-existent. The division received an MP4 file of its completed webcasts, sure, but those video files were limited to YouTube and Vimeo posts. There was no information on who watched the YouTube video and no way to turn these viewers into leads. The company lacked engagement-rich on-demand viewing. It needed a new solution.
ON24 Webcast Elite gives us instant reporting, not 48-hours-later reporting.
A webcasting platform ahead of the curve
Henry Schein turned to the ON24® Platform for better tracking, better reporting and a better webinar experience. The move makes sense; Henry Schein’s Practice Solutions division promotes cutting-edge software for health professionals and needs to use a webcasting platform that’s as cutting-edge as they are.
With its new platform in place, Henry Schein enjoys:
With its new solution in place, Henry Schein sees faster movement through pipeline, engaged attendees and:
The ON24 platform’s on-demand capabilities are a huge differentiator. With our previous platforms, we only received an MP4 file of our webcast when it was over, which we would post on YouTube. But there was no way to track who viewed it. With ON24, we get instant and detailed reporting of on-demand viewers, so now we can also turn this audience into leads and revenue.”