Welcome to CMO Confessions, a weekly B2B sales and marketing podcast that serves as a reality check for the industry, directly from those building, marketing and using the technologies that promise to revolutionize the way we do business.
SurveyMonkey is on a mission to help its customers understand their customers. But how does the celebrated survey service understand its customers? In this episode, Joe sits down with Leela Srinivasan to discuss marketing, data and getting to know your customer.
Everyone needs to have a social media presence, right? What about blogs? In this episode, Joe sits down with Hunter Montgomery, CMO of Higher Logic, to discuss the difference between action that impacts and action that exists for itself.
The best management style? One where your team shares the same values as you do. In this episode, Joe chats with Gil about his fascinating journey into marketing, his value-centric approach to work and ensuring everyone in marketing — not just the product team — has a fundamental understanding of the product they’re promoting and why.
