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Fujitsu Scales Digital Engagement Globally with the ON24 platform

Company expands data-driven, digital-first approach following success of international flagship event drawing more than 100,000 virtual attendees

May 25th, 2021

SAN FRANCISCO – May 25, 2021 – Fujitsu, a leading Japanese information and communication technology company, shifted their annual in-person event, Fujitsu Forum, to an international virtual summit called Fujitsu ActivateNow using ON24 (NYSE: ONTF). The company is leveraging the ON24 platform to power their digital strategy, reaching and engaging more than 100,000 customers, partners, and experts across North America, Europe, and Asia-Pacific. Fujitsu is now standardizing on ON24 as its data-rich system of engagement to connect with prospects and customers globally, as well as train internal employees.

“ON24 gave us the international scale and customization we needed to go beyond simple video streaming and deliver compelling, interactive digital experiences,” said Kenjiro Narikawa, global marketing leader at Fujitsu. “With valuable audience data and insights, we can strengthen our marketing and sales strategies to build better relationships with customers and prospects.”

Fujitsu uses ON24 Webcast Elite, ON24 Engagement Hub, and ON24 Target to engage with audiences around the world. Simu-live and on-demand engagement deliver the right experience to the right audience at the right time regardless of time zones, helping Fujitsu maintain a consistent brand experience globally while personalizing local content for each region.

Audience engagement data during Q&As and group chats allows Fujitsu to track customer and prospect activity, feedback, and interests. Audiences can book a meeting, request pricing, and ask for a demo, helping Fujitsu understand customer buying readiness. This valuable audience data enables the company to better personalize the customer experience and accelerate their journey.

“Technology leaders like Fujitsu are redefining customer engagement in a digital-first world,” said Steve Daheb, CMO at ON24. “Fujitsu is delivering compelling digital experiences using ON24 that are deepening engagement and unlocking valuable audience insights to converting more prospects into buyers.”

The ON24 platform includes ON24 Webcast Elite, ON24 Engagement Hub, ON24 Target, ON24 Virtual Conference, ON24 Intelligence, and ON24 Connect. Companies can deliver digital experiences that create deep engagement, first-person data, and AI-driven personalization, as well as seamlessly integrate audience insights with marketing automation, CRM, and collaboration systems.

To learn how ON24 is helping marketing leaders engage audiences with compelling digital experiences, watch The ON24 Experience virtual event on-demand at

About ON24
ON24 provides a leading cloud-based Platform that makes it easy to create, scale, and personalize engaging experiences to drive measurable business growth. Today, we are helping over 2,000 companies worldwide, including 3 of the 5 largest global technology companies, 4 of the 5 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturing companies, convert millions of prospects to buyers. Through interactive webinars, virtual events, and always-on multimedia experiences, ON24 provides a system of engagement, powered by AI, which enables businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 platform supports an average of 4 million professionals a month totaling over 2.5 billion engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit

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