Virginia Moncure , Associate Project Manager, SmartBrief
Landon Kingston , Marketing Operations, Henry Schein
Hallie Exall , Demand Generation Specialist, Puppet
Get to know your audience beyond just a quantifiable click or view and start to understand their qualitative behavior. Track and analyze engagement at the individual and account level for a lifetime, from registration to attendance to content consumption. Know how engaging your content is and easily report on results with a single, dynamic web link. Compare engagement over time and see how it stacks up to your industry peers.
Dive into the minds of your audience to know the how and why behind every interaction in full detail. Get a quick overview from our analytics dashboard, or hone in on specific engagement from certain people, accounts or individual content assets to find the answers that help you make smarter, data-driven decisions. The ON24 Engagement Score also allows you to measure the overall engagement of an individual or account for their lifetime.
Go beyond superficial metrics that tell you whether your content has been viewed and nothing else. ON24 Intelligent Engagement provides content intelligence and lets you know the depth of each interaction, from audience attention to which topics spark the most discussion. Now, you can measure and compare content engagement across programs and use those insights to optimize future content distribution and creation.
Gain an outside-in perspective and benchmark your webinar performance against industry standards. With a robust network of 120,000 webinars delivered annually, ON24 lets you gut check your progress in the context of global webinar performance and customize reports by industry and geography.
Get a detailed report of every individual’s lifetime of behavior across live, on-demand and personalized content experiences. Access the profile in the ON24 platform, get a shareable link to use across the organization and automatically integrate the profile directly with your CRM system to inform what action to take next.
See a cumulative report on all engagement from individuals within the same account, surface individual interests and interactions and know what content is having the greatest impact with that organization to determine future engagement.
Know the overall performance of your campaigns through a real-time, dynamic dashboard that measures total engagement.
Level-set your webinar program’s results by benchmarking them against your industry peers and competitors.
Understand the composition of your audience and who is most engaged. Surface your hottest leads and most loyal followers within an individual webinar or across your overall efforts.