There are many webinar formats, each offering different ways for a brand to connect with its audience:
- Live webinars allow you to deliver presentations and interact with your audience in real-time. Being live will enable you to tailor your delivery in the moment, optimizing around the audience to maximize impact.
Live webinars can also foster a sense of exclusivity, creating a buzz and improving attendance rates.
- Simulive webinars are pre-recorded presentations delivered to live audiences. This can help to avoid presentation mishaps and gives you more time to interact with attendees.
You can answer questions via live chat while the recording is showing, conduct polls in response to what’s shown on screen, and take other steps to improve engagement.
- On-demand webinars are pre-recorded and can be viewed in the audience’s own time. This makes them a convenient option and can help to widen the net of potential attendees.
On-demand webinars also facilitate rewatches, resulting in further audience engagement — especially when combined with content hubs.
- Hybrid webinars combine both live in-person events with virtual attendees. This format allows audiences to be in two places at once.
Hybrid webinars provide audiences greater flexibility, making it easier to work around scheduling conflicts, travel restrictions and other barriers.
- A Webinar series is a set of webinars all relating to one common theme. They can be used to progress through different subtopics or segment a deep dive into one complex idea. Serialized webinars can often mimic TV-like viewing experiences with familiar formats such as news, talk, and interview shows. They often have an established host and regular cadence.
As well as building on knowledge and offering in-depth topic exploration, series webinars forge brand trust and familiarity among viewers. They allow you to construct meaningful customer journeys and develop an organic relationship with your audience.
Webinar formats provide various options to engage audiences and achieve your business objectives. Different situations call for different approaches, and the flexibility of webinars ensures you can adapt to each one confidently.
The evolution of webinars: From seminars to virtual events
Webinars were created as an easy way to scale the reach of presentations by breaking down the barriers of time and geography. They were a lot more basic than the ones you know today. Most people were using dial-up internet, which was prone to disconnection, and video and audio quality was extremely limited. In fact, rarely would you see presenters on video.
Webinars today are multimedia experiences that engage attendees in a myriad of ways. Audiences are often on camera, can interact with presenters and network with each other, break into discussion groups and engage in Q&A sessions. Webinars can also be personalized with content options and promotions.