What Is A Webinar?

A WEBINAR IS…

A webinar is a visually stimulating, engaging, interactive and data-generating event providing both hosts and attendees with the information they seek in a fun, convenient manner. Webinars are interactive, engaging and data-rich events that provide attendees with the opportunity to interact with a brand and a brand the opportunity to learn what attendees really want.

A TOOL FOR MARKETERS

A webinar is a digital tool that puts both the brand and the attendee in control. Attendees can minimize and adjust windows on mobile and desktop websites, attend events live or on-demand, interact with polls, surveys and chats and do all of this without downloading any software or applications. Brands and presenters can customize their consoles for a unified customer experience, respond to questions, adjust content on the fly and see how audiences are engaging with their content in real-time.

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How to Create a Webinar

Webinars make genuine human connections possible by providing engaging, interactive and data-rich experiences. To make your webinar experience take off, you need to follow five basic steps. First, define your audience; second, brainstorm topics; third, create content for the presentation; fourth, practice; and fifth, present and analyze.

We’re here to help you to use those five steps to craft your own branded experience. Each month we add a new addition to our ongoing Webinar Best Practices Series, which lays out the elements of running a modern webinar program. Check it out!

Learn how an awesome webinar is made >

Webinars make genuine human connections possible by providing engaging, interactive and data-rich experiences. To make your webinar experience take off, you need to follow five basic steps. First, define your audience; second, brainstorm topics; third, create content for the presentation; fourth, practice; and fifth, present and analyze.

We’re here to help you to use those five steps to craft your own branded experience. Each month we add a new addition to our ongoing Webinar Best Practices Series, which lays out the elements of running a modern webinar program. Check it out!

Learn how an awesome webinar is made >

How to Prepare Webinar Content

The first step to preparing any webinar content is to understand what kind of audience you’re trying to reach. Are they early in the buying cycle? About to close? Are they already customers? If so, are they looking for educational content? Thought leadership? Once you have a good idea of who you’re trying to reach you can start to prepare your content.

Keep in mind that webinar content should be designed to keep a conversation going. If you use slides in your presentation, they should be light and easy to read. Presenters, too, should be the centerpiece and set the pace of the event. Finally, don’t forget to create opportunities for audience members to ask questions and participate. Webinar content works best when it invites conversation.

Learn how to create great webinar content >

Is a Webinar Always Live?

No! Webinars can be live, simulive or on-demand. Each version has its own benefits to consider.

Live webinars allow you to engage your audience in real-time and get instant analytics on that behavior. Simulive webinars let you record a webinar in advance and engage your audience in real-time during the pre-recorded presentation. You can even roll-over to live mode after for further interaction and live engagement. On-demand webinars include live-turned-on-demand events and pre-recorded on-demand webinars. Using on-demand gives your audience flexibility in terms of how they consume your content. It also allows you to get more engagement and data out of your events.

Get the basics of on-demand strategy here > 

The first step to preparing any webinar content is to understand what kind of audience you’re trying to reach. Are they early in the buying cycle? About to close? Are they already customers? If so, are they looking for educational content? Thought leadership? Once you have a good idea of who you’re trying to reach you can start to prepare your content.

Keep in mind that webinar content should be designed to keep a conversation going. If you use slides in your presentation, they should be light and easy to read. Presenters, too, should be the centerpiece and set the pace of the event. Finally, don’t forget to create opportunities for audience members to ask questions and participate. Webinar content works best when it invites conversation.

Learn how to create great webinar content >

No! Webinars can be live, simulive or on-demand. Each version has its own benefits to consider.

Live webinars allow you to engage your audience in real-time and get instant analytics on that behavior. Simulive webinars let you record a webinar in advance and engage your audience in real-time during the pre-recorded presentation. You can even roll-over to live mode after for further interaction and live engagement. On-demand webinars include live-turned-on-demand events and pre-recorded on-demand webinars. Using on-demand gives your audience flexibility in terms of how they consume your content. It also allows you to get more engagement and data out of your events.

Get the basics of on-demand strategy here > 

How Webinars Work - For Presenters

How Webinars Work - For Attendees

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