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Fast Growth Tech Companies Leverage ON24 to Market at the Speed of Innovation

Demandbase, Hortonworks, and Sage Intacct are using the company's data-rich, interactive webinar and multimedia content platform to maximize their marketing campaigns

November 15th, 2018

SAN FRANCISCONov. 14, 2018 /PRNewswire/ — According to SiriusDecisions, webinar campaigns are one of the most impactful ways to fill marketing pipeline and keep deals moving. That’s why fast-growing technology companies are now more than ever turning to ON24®, the leading marketing technology company that helps marketers move at the speed of innovation with data-rich, interactive webinars and on-demand content experiences.

Through the ON24 Engagement Platform, technology companies are able to deliver high value, consultative experiencesat a rapid pace, a critical factor in Silicon Valley’s constantly changing environment. The in-depth, binge-worthy format of ON24 webinars and on-demand content hubs, coupled with the unique interactivity of ON24 engagement tools, give subject matter experts a robust forum to engage all stakeholders involved in tech buying decisions, from CXOs to IT managers to developers. Even more important for software-as-a-service companies, ON24 webinars offer prospective customers the ability to get a guided product demonstrations and hear validation from current users.

“Fast growing companies must ruthlessly prioritize their marketing programs to accelerate their growth,” says Joe Hyland, CMO, ON24. “But investing in marketing automation is not enough — spamming prospects with irrelevant messages only leads to anonymity. ON24 offers the rare win-win for revenue-minded marketers: creating authentic, personal engagement at scale while providing unparalleled insights into their behavior.”

Leading tech companies, including Demandbase, Hortonworks and Sage Intacct, are accelerating their growth with ON24, achieving the following results:

  • Demandbase saw a 178 percent increase in pipeline from webinars through a combination of actions: switching to ON24 and doubling down on sales enablement as part of a robust Account-Based Marketing strategy
  • Hortonworks saw a 120 percent increase in attributed pipeline, as well as a 20 percent increase in webinar attendees using ON24
  • Out of Sage Intacct‘s won deals this fiscal year, webinar interactions took place in 21 percent of them, and influenced 17 percent of pipeline dollars.

For Hortonworks, a key reason for choosing ON24 is the ability to integrate the platform’s advanced engagement analytics into its marketing automation platform. The behavioral data gleaned from ON24 webinars deliver actionable insights that Hortonworks uses to optimize the entire buyer journey.

“Data from the ON24 platform is better than other platforms,” says Sudeep Misra, Director, Demand Generation & Global Campaigns at Hortonworks. “We are laser focused on our ROI. Our webinar program, powered by ON24, ranks as the #2 program in terms of attributed revenue.”

Sage Intacct turned to ON24 to help convert leads from the top to the bottom of the funnel — employing a strategy that uses videos and webinars to engage with prospects across multiple touchpoints.

“I’m a huge fan of ON24. I’ve used ON24 at four different companies, and I’ve brought them into my last three companies,” says Nick Ezzo, VP Demand Generation, Sage Intacct. “ON24 is one of the companies that I take with me wherever I go, and it was one of the first things I did when I came to Sage Intacct.”

Demandbase relies on ON24 to help advance the company’s innovative account-based-marketing strategy and double-down on marketing to priority verticals. Through the ON24 Engagement Platform, Demandbase is able to create high-quality digital experiences that include more personalized promotions, engagement and follow-up. These efforts have paid dividends, says Rory Tokunaga, Marketing Programs Manager, Demandbase.

“ON24 has been a vast improvement over our previous solution,” says Tokunaga. “It really is a platform, not just a glorified screen share or webcast, and the experience for attendees is fantastic.”

ON24 is a fast growing tech company in its own right: the company announced in August that it’s rapidly approaching $100 million in ARR and it now serves more than 2,000 customers worldwide, including 40 of the Fortune 100. The company reached more than 1 billion engagement minutes on its platform earlier in 2018 and more than two-thirds of its won opportunities are influenced by webinar programs.

About ON24, Inc.

ON24 is on a mission to redefine how organizations engage with their audiences, powering interactive, data-rich webinars and content experiences that help people connect on a more human level and make smarter business decisions. Through the ON24 Engagement Platform, marketers can create Live, On Demand and Personalized Engagement, turn it into actionable intelligence and integrate it across their operations. Informed by more than a billion engagement minutes — including 12 million polls, 1.3 million surveys, 1.5 million conversations, and conversion of over 17 million resources — marketers drive more revenue from ON24 Engagement than any other marketing channel. Headquartered in San Francisco, ON24 has a wide global footprint with eight offices in key regions, including LondonMunichSingaporeStockholm and Sydney. For more information, visit



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