Case Study

How Sage Intacct Drives ABM Success With the ON24 Engagement Platform

With a broad addressable market of accounting, Sage Intacct must focus on the high-quality marketing tactics that help attract and engage high-quality targets. That’s why at every marketing touchpoint, Sage Intacct encircles prospects with the opportunity to engage with a webinar and connect on a human level.

By using the ON24 Engagement Platform, Sage Intacct:

  • Crafted a daily webinar program that nurtures a 50 percent registrant-to-attendee rate
  • Uses one webinar program to produce 50 percent of pipeline opportunities
  • Uses ON24 webinars to drive 15 percent of overall marketing pipeline

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