According to SiriusDecisions, webinar marketing campaigns are the best way to start deals and keep them moving. Get the research and learn how a mix of live webinars and on-demand content hubs will help you finish 2018 strong.
DOWNLOAD REPORTON24 customers drive more revenue from webinars than any other marketing channel.
Get your marketing out of auto-pilot with webinar-based demand generation campaigns that captivate your prospects’ attention and make them want to learn more. Quickly deploy branded, multichannel content experiences that showcase your expertise, educate your audience and fill your pipeline. Embed interactivity throughout your webinars to get insights that allow for leads to self-qualify and for sales to take immediate action.
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Avoid mid-deal slumps by continually engaging prospects with a series of live and on-demand webinars focused on a topic of interest to your audience. Understand a prospect’s lifetime engagement to keep conversations going with targeted follow-up messages that keep audiences hooked. And, identify what existing content works best for prospects in the same segment, stage or vertical to use across the buying lifecycle.
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Efficiently nurture leads not quite ready for a sales conversation with on-demand content hubs that focus prospects on your best content most relevant to their industry and persona. Allow for self-paced discovery, without any need for new content creation, by repurposing webinars and assets that can be organized by topic and funnel stage. Create triggers within webinars and videos through self-qualifying interactions, like polls and surveys, that automatically move leads from a nurture stage into an active demand cycle.
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