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ON24 Glossary

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Account dashboard

Provides a snapshot of account-specific information. Metrics include user logins, webcasts completed, tracking IDs and more.

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Account engagement profile (AEP)

A ON24 Platform feature that summarizes an account's interactions with ON24-based webinars, content hubs and personalized landing pages.

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Advanced analytics and reporting

Advanced Analytics is an add-on product to the ON24 Platform. This feature helps marketers accurately measure and demonstrate the ROI of webinar marketing programs.

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AI marketing

Using artificial intelligence to create, draft and execute marketing campaigns.

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AI-generated content

Content created through software, often involving machine learning or Large Language Models (LLM) methodologies.

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AI-powered Analytics and Content Engine (ACE)

The AI-powered Analytics and Content Engine, also known as ACE, is an ON24 Intelligent Engagement Platform feature that empowers marketers to quickly draft content, export webinar segments, segment audiences, and personalize content at scale.

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Aspect ratio

The proportional relationship between the height and width of an image. Often expressed as two numbers separated by a colon (i.e., 16:9).

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Attendance conversion rate

The total number of console views and conversion rates by partner referral/location code. (See: support.on24.com)

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Attendee

A registrant who successfully converts and attends a webinar.

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Attendee chat

An Engagement Tool in the ON24 Platform's webinar console. This tool empowers webinar attendees to chat with other attendees and presenters.

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Attendee list

A list of who, including the presentation team, is in attendance in a webinar at any moment during the live event.

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Audience

Audience can refer to the attendees in a live or on-demand webinar and/or individuals/professionals targeted in a marketing campaign.

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Audience console

What webinar audiences see when they log into a webinar. The Audience Console enables attendees to interact with and watch webinar content.

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Audience URL

The URL used to promote and grant access to a webinar.

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Average engagement score

A score used to measure audience participation, interactivity and use of Engagement Tools.

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First-party data

Information a company collects directly from a registrant. Often occurs on a company-owned channel (e.g., webpage, webpage forms, webinars).

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Guest speaker

A featured webinar or virtual event speaker the hosting company does not employ.

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HCP engagement

Refers to the actions taken to build a relationship between a company and a health care practitioner.

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On-demand

This refers to content or webinars that visitors can access at any time. It is also known as "Always-on" or "Evergreen" content.

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Vanity URLs

A branded link or short URL.

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Video builder

A feature found in the ON24 Platform's Media Manager. Enables users to segment, clip, edit and create videos directly from webinar recordings.
Video clips

Clips that can be integrated into a webinar or virtual conference presentation.

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Virtual conferences

A capability provided by the ON24 Platform. A large-scale event where attendees can interact with virtual lobbies, exhibition halls, chats and webinars.

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Virtual event

Refers to webinars, webcasts, virtual conferences, digital symposiums and more. Can refer to any event in which audiences attend via internet connection. Virtual events can also refer to an ON24 Platform capability designed to empower engagement and two-way networking at scale.

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