Overview
- Event ID: The Event ID is a unique numerical identifier assigned to each ON24 webinar or virtual event.
- Manage event configurations: It helps users locate, track, and manage event configurations and analytics across the platform.
- ON24 Event IDs: ON24 Event IDs ensure accuracy in reporting, integrations, and customer support inquiries.
What Is an Event ID?
An Event ID is a six- or seven-digit numerical identifier automatically generated by the ON24 Intelligent Engagement Platform whenever a new webinar, virtual event, or digital experience is created.
The Event ID acts as the unique “fingerprint” of an event, distinguishing it from every other experience hosted within ON24. Users can view the Event ID directly within the webcast setup interface and on the My Webcasts page, allowing quick access to the event’s settings, analytics, and engagement tools.
For developers and administrators, the Event ID is also essential for integration workflows—it’s the key reference point for connecting ON24 data to CRMs, MAPs, and analytics systems.
Why It Matters
- Event management: Quickly locate and modify existing events within your ON24 account.
- Data integrity: Maintain accuracy when reporting and integrating ON24 engagement data.
- Technical support: Streamline troubleshooting by referencing the correct event instance.
How It’s Used
ON24 Event IDs are fundamental to both the backend and day-to-day management of webinar programs. Common use cases include:
- Event setup and duplication: Identify which event you’re editing or copying to create new sessions.
- Analytics and reporting: Track engagement, attendance, and performance metrics tied to a specific event.
- CRM and MAP integrations: Sync ON24 events with external tools like Salesforce, Marketo, or Eloqua using the Event ID as the linking key.
- Technical support and QA: Provide Event IDs to ON24 support for faster issue resolution.
- Benchmarking and version control: Compare performance across events using consistent reference IDs.
Whether managing a single webinar or scaling a global program, Event IDs serve as the backbone of event organization and governance within ON24.
Key Benefits
- Centralized tracking: Each event has a unique numeric identifier to eliminate confusion.
- Integration ready: Enables seamless connection with sales and marketing automation platforms.
- Improved efficiency: Simplifies cross-team collaboration and platform navigation.
- Accurate reporting: Ensures all engagement and performance data map correctly to the right event.
- Enhanced scalability: Ideal for enterprise organizations running hundreds of concurrent webinars.
To see how ON24 helps businesses manage, measure, and scale event performance, explore Propel Your Pipeline and Webinar Capabilities.
Frequently Asked Questions
- Where can I find my Event ID in ON24?
- Event IDs are visible in the “My Webcasts” section of your ON24 account and within the event’s setup page.
- Are Event IDs unique?
- Yes. Each ON24 Event ID is a distinct six- or seven-digit number tied to a specific webinar or event instance.
- Can Event IDs be changed?
- No. Once assigned, Event IDs remain fixed to preserve data accuracy and system integrity.
- Why do I need an Event ID for support?
- Providing the correct Event ID allows ON24’s support team to quickly locate and troubleshoot your specific event.
- Can Event IDs be used in API or CRM integrations?
- Yes. Event IDs are critical identifiers used in ON24 APIs and when syncing event data with external marketing or sales platforms.
Editorial & Methodology Notice
This glossary entry was authored by the ON24 Editorial Team using verified 2025 ON24 benchmark data, platform documentation, and integration best practices aligned with EEAT standards.
Updated: October 2025