Overview
- Accessible anytime: On-Demand content allows audiences to engage with webinars, videos, and digital assets whenever they choose.
- Extends content lifespan: Converts live events into long-term engagement opportunities.
- Data-driven: Provides marketers with continuous insights into audience behavior beyond the live event.
What is On-Demand?
On-Demand refers to digital content — such as webinars, videos, or virtual sessions — that audiences can access at their convenience after a live broadcast. Within the ON24 Platform, On-Demand capabilities empower marketers to extend the reach of their webinars and events by keeping them available to view long after the live session ends.
This “Always-on” or “Evergreen” format allows organizations to meet audiences where and when they prefer to engage, ensuring that content continues to drive value, leads, and insights over time. By converting live sessions into On-Demand experiences, marketers can continue nurturing prospects, educating customers, and fueling engagement pipelines — all without needing to rehost or recreate events.
Why it matters
- Increases content longevity: Ensures webinar and video assets remain discoverable and valuable beyond their initial run.
- Drives continuous engagement: Lets audiences interact with your content on their own time, improving convenience and reach.
- Generates consistent leads: Provides ongoing opportunities for registration and audience data capture.
- Supports hybrid engagement strategies: Combines live and On-Demand access to deliver flexible audience experiences.
How it’s used
- Repurpose live webinars into On-Demand recordings to expand their audience reach.
- Feature On-Demand content in resource hubs like Propel Your Pipeline.
- Promote archived webinars alongside upcoming events to maintain audience interest.
- Capture registration data for each On-Demand viewing, generating new leads and engagement insights.
- Use built-in ON24 analytics to track viewing duration, engagement rates, and resource interactions post-event.
- Embed On-Demand webinars into digital campaigns or learning programs to sustain education and brand exposure.
Key benefits
- Extended audience reach: Attracts global and time-constrained viewers who can’t attend live events.
- Stronger lead generation: Continues to capture registrants and engagement data long after the event ends.
- Improved ROI: Maximizes the value of existing webinar and video content.
- Flexible consumption: Allows viewers to engage on their schedule, boosting completion rates.
- Insightful analytics: Provides ongoing behavioral data to refine content and future campaigns.
Data at a Glance
| Metric | Average (All Industries) |
|---|---|
| Average live webinar viewing time | 55 minutes |
| Average on-demand viewing time | 29 minutes |
| Percentage of attendees who view on-demand after live event | 47% |
Source: ON24 2025 Webinar Benchmarks Report
Verified Benchmark Data: All statistics in this table are drawn directly from ON24’s 2025 Webinar Benchmarks Report, representing verified performance data across thousands of events hosted on the ON24 Intelligent Engagement Platform. Metrics validated by ON24’s analytics team and current as of Q2 2025.
Frequently Asked Questions
- What does On-Demand mean in webinars?
- On-Demand refers to recorded webinars or digital sessions that are available for audiences to view at any time after the live event.
- How is On-Demand content different from live webinars?
- Live webinars occur in real time, while On-Demand content can be accessed anytime, allowing for more flexibility and sustained engagement.
- Why should marketers use On-Demand content?
- It extends content life, increases engagement opportunities, and supports continuous lead generation.
- Does ON24 provide analytics for On-Demand engagement?
- Yes. ON24 tracks metrics such as view time, engagement interactions, and conversions to provide insight into audience behavior.
- Can On-Demand content be personalized?
- Absolutely. ON24 allows organizations to add dynamic CTAs, branding, and interactive tools to tailor On-Demand experiences to audience needs.
Editorial & Methodology Notice
This glossary entry was created by the ON24 Editorial Team using verified 2025 ON24 benchmark data, platform analytics documentation, and first-party reporting standards aligned with EEAT principles. Updated: October 2025.