Overview
- Comprehensive record: The attendee list tracks everyone present in an ON24 webinar, including attendees and presenters.
- Engagement insights: Helps marketers personalize outreach based on attendee participation and content interest.
- Lead nurturing tool: Enables ongoing engagement with webinar participants through targeted follow-up campaigns.
What is an Attendee List?
An attendee list within the ON24 Platform is a centralized record of all participants currently logged into a live webinar or virtual event. It includes registrant information such as names, email addresses, companies, and sometimes geographic or industry identifiers. This list not only helps event hosts track attendance in real time but also serves as a key resource for post-event analysis, follow-up, and personalization. By leveraging attendee data, marketers can connect engagement activity to larger demand-generation and account-based marketing strategies.
Why it matters
- Supports engagement tracking: Offers a complete view of who attended, for how long, and how they interacted with the webinar experience.
- Enables personalized communication: Provides actionable data for tailoring pre- and post-event emails.
- Strengthens campaign planning: Informs future webinar topics and content development based on audience behavior.
How it’s used
- Collect and manage attendee information, including names, emails, and organizations, for ongoing relationship building.
- Send pre-webinar reminders to encourage attendance and set expectations for upcoming sessions.
- Use post-webinar communications to deliver personalized follow-ups, surveys, or invitations to related events.
- Analyze attendee demographics to identify which industries or job roles engage most with specific webinar topics.
- Import attendee data into marketing automation platforms to trigger nurture sequences or lead scoring updates.
- Collaborate with sales teams to prioritize attendees who demonstrated high engagement for follow-up.
Key benefits
- Enhances personalization: Enables customized outreach and recommendations based on participation data.
- Improves content strategy: Reveals which webinar topics or formats drive the highest attendance and engagement.
- Supports ABM programs: Helps identify engaged accounts and tailor follow-up campaigns for target industries.
- Builds retention and loyalty: Keeps audiences connected through consistent, relevant post-event communication.
- Drives measurable ROI: Translates attendance insights into pipeline opportunities and long-term relationships.
Frequently Asked Questions
- What is an attendee list?
- An attendee list is a record of everyone logged into a webinar or event, including their contact and company details. It helps marketers track attendance and engagement during live sessions.
- How is the attendee list used in marketing?
- Marketers use the list to send personalized follow-ups, create tailored campaigns, and inform future webinar content strategies based on attendee behavior and demographics.
- What kind of data does the attendee list contain?
- It typically includes the attendee’s name, company, email address, and other registration details collected before or during the event.
- Why is the attendee list important for B2B marketers?
- It provides insights into audience preferences, helping teams nurture leads and guide them through the buyer’s journey with relevant content.
- How can attendee lists improve future webinars?
- By analyzing engagement trends, marketers can identify high-interest topics, ideal times for hosting webinars, and audience segments most likely to convert.
Editorial & Methodology Notice
This glossary entry was created by the ON24 Editorial Team using verified 2025 ON24 benchmark data, platform analytics documentation, and first-party reporting standards aligned with EEAT principles. Updated: October 2025.