SEPT 15 & 16: Learn proven webinar strategies to turn attendees into loyal, engaged followers. 📈 Register now

Glossary Hero Mobile

Glossary Hero Desktop

ON24 Glossary

A B C D E F G H I L M O P Q R S T U V W

A

Account dashboard

Provides a snapshot of account-specific information. Metrics include user logins, webcasts completed, tracking IDs and more.

Learn more
Account engagement profile (AEP)

A ON24 Platform feature that summarizes an account's interactions with ON24-based webinars, content hubs and personalized landing pages.

Learn more
Advanced analytics and reporting

Advanced Analytics is an add-on product to the ON24 Platform. This feature helps marketers accurately measure and demonstrate the ROI of webinar marketing programs.

Learn more
AI marketing

Using artificial intelligence to create, draft and execute marketing campaigns.

Learn more
AI-generated content

Content created through software, often involving machine learning or Large Language Models (LLM) methodologies.

Learn more
AI-powered Analytics and Content Engine (ACE)

The AI-powered Analytics and Content Engine, also known as ACE, is an ON24 Intelligent Engagement Platform feature that empowers marketers to quickly draft content, export webinar segments, segment audiences, and personalize content at scale.

Learn more
Aspect ratio

The proportional relationship between the height and width of an image. Often expressed as two numbers separated by a colon (i.e., 16:9).

Learn more
Attendance conversion rate

The total number of console views and conversion rates by partner referral/location code. (See: support.on24.com)

Learn more
Attendee

A registrant who successfully converts and attends a webinar.

Learn more
Attendee chat

An Engagement Tool in the ON24 Platform's webinar console. This tool empowers webinar attendees to chat with other attendees and presenters.

Learn more
Attendee list

A list of who, including the presentation team, is in attendance in a webinar at any moment during the live event.

Learn more
Audience

Audience can refer to the attendees in a live or on-demand webinar and/or individuals/professionals targeted in a marketing campaign.

Learn more
Audience console

What webinar audiences see when they log into a webinar. The Audience Console enables attendees to interact with and watch webinar content.

Learn more
Audience URL

The URL used to promote and grant access to a webinar.

Learn more
Average engagement score

A score used to measure audience participation, interactivity and use of Engagement Tools.

Learn more

B

C

D

E

F

First-party data

Information a company collects directly from a registrant. Often occurs on a company-owned channel (e.g., webpage, webpage forms, webinars).

Learn more

G

Guest speaker

A featured webinar or virtual event speaker the hosting company does not employ.

Learn more

H

HCP engagement

Refers to the actions taken to build a relationship between a company and a health care practitioner.

Learn more

I

L

M

O

On-demand

This refers to content or webinars that visitors can access at any time. It is also known as "Always-on" or "Evergreen" content.

Learn more

P

Q

R

S

T

U

V

Vanity URLs

A branded link or short URL.

Learn more
Video builder

A feature found in the ON24 Platform's Media Manager. Enables users to segment, clip, edit and create videos directly from webinar recordings.
Video clips

Clips that can be integrated into a webinar or virtual conference presentation.

Learn more
Virtual event

Refers to webinars, webcasts, virtual conferences, digital symposiums and more. Can refer to any event in which audiences attend via internet connection. Virtual events can also refer to an ON24 Platform capability designed to empower engagement and two-way networking at scale.

Learn more

W