Media manager

What is Media Manager?

Media Manager is an administrative and operational tool within the ON24 Platform that allows users to upload, organize, and manage multimedia assets — such as videos, images, presentations, and documents — across all ON24 experiences. It serves as the central repository for content that powers webinars, digital events, and on-demand experiences, ensuring that marketers can access and deploy assets quickly and consistently.

By connecting all ON24 capabilities through a shared content library, Media Manager helps teams streamline workflows, maintain version control, and align creative assets across campaigns. This makes it easier for marketers to scale their programs while ensuring brand consistency and accuracy across every customer touchpoint.

Why it matters

• Saves time and effort: Eliminates repetitive uploads by maintaining a shared, searchable library of assets.
• Promotes consistency: Ensures that presentations, videos, and visuals stay up-to-date across all ON24 experiences.
• Improves collaboration: Enables marketing and operations teams to share and manage assets from one location.
• Reduces content silos: Consolidates assets used across webinars, digital events, and content hubs.

How it’s used

• Upload and manage assets like videos, PowerPoint files, PDFs, and images in a single interface.
• Organize assets with tags, folders, and metadata for easier retrieval and content governance.
• Assign access permissions so only authorized users can edit or publish files.
• Reuse content across multiple ON24 experiences — such as webinars, on-demand sessions, and content hubs.
• Update assets in real time to ensure all associated webinars or events automatically reflect the latest version.
• Integrate Media Manager workflows with webinar capabilities to simplify event setup.

Key benefits

• Centralized content management: Maintains a unified media library across all ON24 applications.
• Version control: Keeps all media assets updated and consistent across use cases.
• Scalability: Enables global teams to share and distribute content efficiently.
• Operational efficiency: Reduces the administrative load of managing media manually across events.
• Enhanced content reuse: Maximizes ROI by enabling easy redistribution of high-performing content.

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Frequently Asked Questions

1. What is ON24 Media Manager?
   • Media Manager is a tool within the ON24 Platform that enables users to upload, organize, and manage media assets used across webinars and digital experiences.
2. Who uses Media Manager?
   • It’s primarily used by marketing teams, event producers, and operations managers who oversee multiple ON24 events or campaigns.
3. Can assets in Media Manager be reused across events?
   • Yes. Uploaded content can be reused across multiple ON24 experiences, including webinars, virtual conferences, and on-demand events.
4. How does Media Manager improve workflow efficiency?
   • It reduces redundant uploads, enables easy content retrieval, and ensures brand consistency across events and assets.
5. Does Media Manager support version control?
   • Yes. Media Manager allows updates to be applied globally, ensuring that any asset changes are automatically reflected wherever the asset is used.

Editorial & Methodology Notice

This glossary entry was created by the ON24 Editorial Team using verified 2025 ON24 benchmark data, platform analytics documentation, and first-party reporting standards aligned with EEAT principles. Updated: October 2025.