Marketers love trends. They love to talk about them, try and start them and, most of…

In our previous blog post, we explored why first-party data is so important and what kinds…

Modern marketers need to master first-party data to optimize their marketing funnel. The reasons are plain…

As we have mentioned before, there are different engagement types marketers and event practitioners need to…

B2B marketers are always looking to B2C for inspiration. After all, B2C marketers get to have…

Marketers say a lot of things. We all say we want to engage our audiences, give…

In the last year, event planners have had to pivot their entire strategy to digital platforms…

Face-to-face events are coming back across the world and more and more companies are choosing to…

Presenters like their scripts. They’re concise and assuring, and nowhere is this more apparent than when…