April 01, 2019
B2B Marketers have a variety of strategies to deploy when it comes to connecting and converting prospects. Account-based management, the current industry standard and golden child of marketing, is a fine example. But a new strategy shows even greater potential in acquiring leads, closing deals and nurturing prospective clients throughout the funnel: Get Sh*t Done (GSD).
That’s why today ON24 is proud to announce that its entire platform is built to help marketers execute a GSD strategy. Through data-rich webinars and interactive content solutions, ON24 gives marketers the essential tools they need to get sh*t done so they can move onto the next project.
“We’re on a mission to help marketers get sh*t done. The more shi*t gets done, the more MQLs, higher engagement, better conversion rates, increased revenue you’ll see,” says Joe Hyland, CMO, ON24. “While account-based marketing bridges the gap between sales and marketing, GSD goes a step further: bridging the gap between sh*t and done. We’re proud to empower marketers to actually Get Sh*t Done.”
Unlike its ABM brethren, GSD is not about acquiring the right set of technology solutions. It’s about using the proven tactics you already have at your fingertips and executing on them. For example, webinars have been proven to connect and convert prospects throughout the entire marketing funnel. So, instead of chasing after the latest chatbot or pop-up feed to reach top-of-funnel, marketers can turn to a proven solution to actually get shit done.
Best of all, the GSD model doesn’t depend on a large team. In fact, the marketing structure required to execute GDS can be a single person and their tool. Blane Barker, Global Webinar Program Manager, Atlassian for example, hones in on webinar tactics that work to single-handedly run more than 250 webinars a year. Cassandra Clark, Senior Manager Webinar Programs, NVIDIA, also produces a prodigious amount of content that scales globally with a small team. The common denominator? Get Sh*t Done.
There are five fundamental principles to a modern GSD strategy:
- Execute
- Evaluate
- Improve
- Keep doing what works
- Repeat
Of course, GSD is not a category on the MarTech stack because it isn’t about technology at all. It’s about having a scrappy mentality and realizing that no tech is a solve for execution.
So, on this April Fools’ Day, take a step back, assess your situation and actually use the methods and tools that help you to get sh*t done and build your own GSD program. Learn how ON24 can help here.
