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Fix My Funnel Part 4: Patch Your Pipeline With a Winning Process

May 5th, 2021

There’s a reason that marketing and revenue operations functions have grown massively in the past few years. While tech is undoubtedly a big part of it, the reality is that effective processes drive predictable pipeline.

This blog post is the fourth in our Fix My Funnel program. Join us for a series of webinars, workshops and exclusive one-on-one sessions with today’s leading B2B marketers, as well as being able to download playbooks, best practice guides and more!

In the past few weeks of the Fix My Funnel program, we’ve shared how to get your buyer intelligence and data in order, the what why and how of driving engagement, and a dose of inspiration from the B2B marketers that have done it all before.

These are the key pieces of a functional funnel. But it’s the process that stitches it together and makes sure marketing is adding to the bottom line.

So for the next phase of Fix My Funnel, we’ll be helping you craft a process that works.

What we’re covering in this fix

As I’m sure you agree, B2B marketers have arguably more potential than anyone to scale revenues for a business.

But all too often, potential lags far behind reality. In many cases, much of the reason is that there is a lack of a solid and predictable pipeline process. This needs to start from marketing, be handed off perfectly to sales, and result in a satisfied buyer with the customer success team.

So what’s needed to build a predictable pipeline into the DNA of your organization? How do you do that across sales, marketing and customer success? And what does a good playbook look like?

To learn all of this and create a predictable pipeline playbook of your own, join our exclusive workshop with Cheri Keith (Head of Strategy at ON24) and Matt Heinz (President of Heinz Marketing). On May 6th, this three-hour workshop will walk you through the 10 essential stages to create a predictable, profitable pipeline.

By the end, you’ll have a ready-to-go playbook that will help fix your funnel. So register and get access to:

  • The Predictable Pipeline Workbook containing best practices, frameworks, and worksheets on the foundations of creating your own predictable pipeline.
  • Three hours of live guidance and interaction with Cheri and Matt answering your questions.
  • A complete plan of action — from beginning to end — that will help you organize your internal teams and strategy and fix your funnel.

This will bring together many of the key lessons from our previous Fix My Funnel sessions, so make sure you set the time in your schedule and sign up now!

I want more. What else can I get?

Fix My Funnel is all about being able to take actionable steps to diagnose, repair and optimize your B2B marketing efforts.

If you’re itching to get started, signing up will get you access to our previous sessions, which include a curated selection of guides, reports and on-demand webinars at the same spot. And you’ll also get access to a wrap-up ebook at the end of the series.

Sounds great! So what’s next?

If you haven’t yet signed up to Fix My Funnel, what are you waiting for?! Sign up today to get your funnel fixed and maximize your marketing.

Plus, our final fix will help you prepare for the speed that a predictable pipeline will give you, with a special presentation and tech stack deep dive with analysts from TOPO.

Make sure you don’t miss out on the program. We look forward to seeing you there!