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How to use ON24 Engagement and Data for Marketo Campaigns

On-Demand
Speaker: Jack Wildt, Sr. Manager of Demand Gen Operations, ON24

Do you think webinars are a channel to drive audience engagement or data? With a seamless integration between ON24 and Marketo, you can leverage webinars to do both.

In this webinar, we’ll explain how to go beyond the registration form, understand buying intent through webinars and how to use that data to inform Marketo campaigns. You’ll learn:

  • How to optimize webinars for audience insights
  • Best practices for operationalizing webinar programs inside Marketo
  • How to use webinar data to inform Marketo nurture campaigns and sales follow-up

Register now and learn how to operationalize webinar campaigns with ON24 and Marketo.