Nucleus Research Guidebook
Webinar platforms are a crucial part of many companies’ sales, marketing, and customer support strategies because of their ability to reach a broad audience and keep prospects and customers engaged while controlling costs. Nothing can engage your audience like an interactive webinar with a dynamic speaker and valuable topic.
However, audience experience isn’t just about the content — it’s also about how you present. Users expect a commercial-grade user experience, so technical problems like low video and audio quality or high latency can quickly tank webinar attendance rates. Conversely, good use of webinar features such as content branding and social integration can engage your audience more effectively, drive leads, and increase sales and marketing productivity.
Learn about the way customers’ webinar platforms affect their sales and marketing pipeline in ON24’s “Nucleus Research Guidebook.” We use customer insights across multiple industries to learn customer experience before and after switching to the ON24 platform and how the platform’s webinar features affected audience engagement, webinar attendance rates, and other crucial metrics.
- What factors suppress webinar attendance rates and audience engagement
- How an interactive webinar outperforms static broadcasts to engage your audience
- Why question and answer, social integration and other webinar features get results
- How the ON24 platform benefits customers across a broad range of industries.