https://www.on24.com/wp-content/uploads/2019/09/Console_Schneider-Electric.png

Schneider Electric uses ON24 webinars to drive demand and shift customer perceptions

Watch Webinar

300

Customers reached through digital content following a live event of 1,000 people

500K

In revenue generated from a single webinar

About Schneider Electric

Name: Schneider Electric

Headquarters: Rueil-Malmaison, France

Founded:  1836

Employees: 137,000

Funding:  Public

Industry:  Manufacturing

Name: Schneider Electric

Headquarters: Rueil-Malmaison, France

Founded:  1836

Employees: 137,000

Funding:  Public

Industry:  Manufacturing

Schneider Electric is leading the digital transformation of energy management and automation in homes, buildings, data centers, infrastructure and industries. With a global presence in over 100 countries, Schneider is the indisputable leader in Power Management – medium voltage, low voltage and secure power, and automation systems. Schneider Electric provides integrated efficiency solutions, combining energy, automation and software. In its global ecosystem, it collaborates with the largest partner, integrator and developer community on its open platform to deliver real-time control and operational efficiency. Schneider believes that great people and partners make Schneider a great company and that its commitment to innovation, diversity and sustainability ensures that life is on—everywhere, for everyone and at every moment.

Introduction

Schneider Electric manufactures reliable power and automation products, enabling customers to better manage energy for a more sustainable future for all. As an innovative company, Schneider makes sure that it is staying at the forefront of technology and bringing solutions to market for its customers as quickly as possible.

Like other companies in the manufacturing industry, there is an extreme layer of complexity in the way that Schneider Electric brings products to market—layers that involve clear customer visibility and education at all levels of the sales process. It is important that it breaks through the noise of a complicated process to build trust and reach desired audiences in a meaningful way.

Schneider Electric manufactures reliable power and automation products, enabling customers to better manage energy for a more sustainable future for all. As an innovative company, Schneider makes sure that it is staying at the forefront of technology and bringing solutions to market for its customers as quickly as possible.

Like other companies in the manufacturing industry, there is an extreme layer of complexity in the way that Schneider Electric brings products to market—layers that involve clear customer visibility and education at all levels of the sales process. It is important that it breaks through the noise of a complicated process to build trust and reach desired audiences in a meaningful way.

Additionally, manufacturing is an industry heavily reliant on partners and outside sources to support this process. Schneider is no expectation and works in-depth with a large ecosystem of partners to build smart solutions to end-user problems and deliver products to market.

Just as its partners help Schneider ensure its customers receive great outcomes, Schneider seeks to provide just as much support and education back to its partners to sustain a mutually beneficial relationship for all.

Problem

With its heavy focus on R&D, Schneider Electric had a conservative marketing budget and was searching for an efficient way to communicate with customers and partners around the world. In the process of adjusting its communication strategy to a digital platform, Schneider needed to consider a number of opportunities.

  • Barrier to Physical Events. Schneider needed a way to be more relevant to its customers throughout the year and make it easy for customers to connect. Schneider Electric customers are global and represent residential, industrial and commercial markets. Its customers are time poor and do not always have the freedom to travel to a physical event, making it difficult for Schneider to claim customer attention.

With its heavy focus on R&D, Schneider Electric had a conservative marketing budget and was searching for an efficient way to communicate with customers and partners around the world. In the process of adjusting its communication strategy to a digital platform, Schneider needed to consider a number of opportunities.

  • Barrier to Physical Events. Schneider needed a way to be more relevant to its customers throughout the year and make it easy for customers to connect. Schneider Electric customers are global and represent residential, industrial and commercial markets. Its customers are time poor and do not always have the freedom to travel to a physical event, making it difficult for Schneider to claim customer attention.
  • Breaking Down Complexities. The goal was to reach audiences in a compelling and engaging way while addressing internal complexities in a smart way. Schneider’s complex business models needed to be dealt with internally, but not necessarily portrayed to the customer, yet lines of communication throughout the long go-to-market process needed to stay open.
  • Partner Communications. Partners are invaluable to Schneider and so was reaching partners with the right information and targeting those key decision makers with thought leadership material. Schneider wanted to make sure that its partners were equipped with all the materials they needed to have smart, effective conversation with their customers in order to increase business opportunities within their extended network

Solution

Schneider turned to the ON24® Platform to support its go-to-market and demand generation strategy. This strategy powered by ON24 webinars now creates a real place for digital events and digital marketing within a company previously focused on the physical.

  • Building Thought Leadership and Revenue. Schneider Electric expands its thought leadership expertise by building panel discussions with its customers directly into its live webinar events. Schneider places these customer “speakers” alongside internal company experts, bringing together individuals from multiple remote locations all in one place virtually. Through the ON24 platform, Schneider simultaneously creates engaging content with customers to bring them on a complex journey in an easy and inclusive way.

Schneider turned to the ON24® Platform to support its go-to-market and demand generation strategy. This strategy powered by ON24 webinars now creates a real place for digital events and digital marketing within a company previously focused on the physical.

  • Building Thought Leadership and Revenue. Schneider Electric expands its thought leadership expertise by building panel discussions with its customers directly into its live webinar events. Schneider places these customer “speakers” alongside internal company experts, bringing together individuals from multiple remote locations all in one place virtually. Through the ON24 platform, Schneider simultaneously creates engaging content with customers to bring them on a complex journey in an easy and inclusive way.
  • Integrated In-Person Event & On-Demand Webinar Strategy. ON24’s on-demand capability lets Schneider create a world where in-person content can live on and allows for ongoing digital engagement with this content on a global scale. Post in-person event, Schneider, takes pieces of the content from that event and turns it into a digital, on-demand opportunity, thereby reaching a much larger audience than it could actually do with just a stand-alone physical event.
  • Additional Content Distribution and Education. By bringing customers from all over the world into a single virtual event, Schneider can distribute content on a large scale. It easily shares content such as whitepapers, ebooks, and presentations during each webinar to enrich the story. Schneider also video records all of its seminars and converts the content into on-demand webinars.

Results

Not only are ON24 digital events allowing Schneider to extend its reach well beyond what it could do physically and engage prospects and partners no matter where they are located, but Schneider continues to gain a number of qualified leads and increase revenue with each webinar.

Recent successes have included:

  • Approximately 1,000 customers at a live event, plus another 300 customers reached through digital content
  • Half a million in revenue generated

ON24 has allowed us to build an integrated marketing strategy that combines both physical and digital events. We are now more effective in spreading the word and get our customers and partners engaged with the business.

Chris Quinn
VP of Marketing Communications and Digital Customer Experience Schneider Electric and Asia Pacific

Download the Story

find out more