Customers reached through digital content following a live event of 1,000 people
In revenue generated from a single webinar
Name: Schneider Electric
Headquarters: Rueil-Malmaison, France
Schneider Electric is leading the digital transformation of energy management and automation in homes, buildings, data centers, infrastructure and industries. With a global presence in over 100 countries, Schneider is the indisputable leader in Power Management – medium voltage, low voltage and secure power, and automation systems. Schneider Electric provides integrated efficiency solutions, combining energy, automation and software. In its global ecosystem, it collaborates with the largest partner, integrator and developer community on its open platform to deliver real-time control and operational efficiency. Schneider believes that great people and partners make Schneider a great company and that its commitment to innovation, diversity and sustainability ensures that life is on—everywhere, for everyone and at every moment.
Schneider Electric manufactures reliable power and automation products, enabling customers to better manage energy for a more sustainable future for all. As an innovative company, Schneider makes sure that it is staying at the forefront of technology and bringing solutions to market for its customers as quickly as possible.
Like other companies in the manufacturing industry, there is an extreme layer of complexity in the way that Schneider Electric brings products to market—layers that involve clear customer visibility and education at all levels of the sales process. It is important that it breaks through the noise of a complicated process to build trust and reach desired audiences in a meaningful way.
Additionally, manufacturing is an industry heavily reliant on partners and outside sources to support this process. Schneider is no expectation and works in-depth with a large ecosystem of partners to build smart solutions to end-user problems and deliver products to market.
Just as its partners help Schneider ensure its customers receive great outcomes, Schneider seeks to provide just as much support and education back to its partners to sustain a mutually beneficial relationship for all.
With its heavy focus on R&D, Schneider Electric had a conservative marketing budget and was searching for an efficient way to communicate with customers and partners around the world. In the process of adjusting its communication strategy to a digital platform, Schneider needed to consider a number of opportunities.
Schneider turned to the ON24® Platform to support its go-to-market and demand generation strategy. This strategy powered by ON24 webinars now creates a real place for digital events and digital marketing within a company previously focused on the physical.
Not only are ON24 digital events allowing Schneider to extend its reach well beyond what it could do physically and engage prospects and partners no matter where they are located, but Schneider continues to gain a number of qualified leads and increase revenue with each webinar.
Recent successes have included:
ON24 has allowed us to build an integrated marketing strategy that combines both physical and digital events. We are now more effective in spreading the word and get our customers and partners engaged with the business.
VP of Marketing Communications and Digital Customer Experience Schneider Electric and Asia Pacific