A sold-out event, Uberflip doubles attendance to its annual conference, “The Content Experience,” by partnering with virtual event leaders ON24 and The Streaming Network
TORONTO, CA — According to Forrester, B2B marketers can extend the value of their in-person events by adding digital experiences, delivering better personalization for their customers and greater return on investment for their organization. Today, Uberflip melds the physical with the digital at its sold-out annual conference, “The Content Experience,” through a livestream powered by ON24 and The Streaming Network, delivering B2B marketers everywhere a two-day virtual pass to the industry’s top forum on content marketing.
“At Uberflip, we’re always thinking about what’s next in content marketing and integrating an immersive livestream experience with our in-person conference is an example of what the future looks like,” said Randy Frisch, Co-founder and Chief Marketing Officer, Uberflip. “Thanks to ON24 and The Streaming Network, we’re able to bring our line-up of brilliant thought leaders and expert programming to hundreds of marketers across the globe, doubling our audience and increasing our event’s impact.”
Through 15+ keynotes, presentations and practitioner sessions, the virtual audience can access expert advice and inspiration from industry thought leaders and content marketing pros without ever leaving their home or office. And, with the support of ON24 and The Streaming Network, all of “The Content Experience” virtual programming will be available to attendees on-demand. This turns “The Content Experience” into a go-to digital resource for content marketers that extends far beyond the physical event.
“The event industry is well overdue for an evolution in the way marketers define events, and thanks to the merging of the digital and physical worlds, that change is here,” says Mark Bornstein, VP of Content Strategy, ON24. “We’re excited to help Uberflip break ‘The Content Experience’ out of the bounds of a two-day, in-person conference into an ongoing digital experience that multiplies the event’s convenience, reach and insights for content marketers everywhere.”
Register for The Content Experience livestream here to learn about the future of content marketing from today’s biggest names in B2B marketing, including:
- Jay Baer, President, Convince & Convert
- Grad Conn, Chief Marketing Officer, Microsoft U.S. Central Marketing Organization
- Randy Frisch, Co-founder and Chief Marketing Officer, Uberflip
- Yoav Schwartz, Co-founder and Chief Executive Officer, Uberflip
About ON24, Inc.
ON24 is on a mission to empower data-driven marketers with the engagement they need to succeed in the digital world. Through the company’s engagement marketing platform, over 1,600 businesses, including athenahealth, PwCand Microsoft, deliver 100,000 webinars annually, engaging nearly 20 million prospects, customers and employees for a total of one billion minutes per year. Integrated with all leading marketing automation and CRM platforms, ON24 transforms engagement into behavioral data helping marketers better qualify leads, accelerate sales pipeline and drive revenue. Additional applications for the ON24 technology portfolio include virtual training, talent development and town hall meetings. The company is headquartered in San Francisco with offices in Charlotte, New York City, London, Singapore and Sydney. For more information, visit http://on24.staging.wpengine.com.