Overview
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Social Sharing
Allows attendees to share event details with their social networks.
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Audience Expansion
Helps broaden reach through attendee-driven distribution.
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Engagement Amplifier
Encourages visibility across social media platforms.
What Is Share Experience?
Share Experience is an engagement tool within the ON24 Intelligent Engagement Platform that enables attendees to share webinar or digital event information across various social media channels. With a single click, users can post session details—such as event titles, topics, dates, or registration links—directly to platforms like LinkedIn, X (formerly Twitter), or Facebook.
This tool enhances the visibility of virtual events and supports attendee-driven promotion. Share Experience is part of ON24’s suite of engagement capabilities that appear alongside interactive tools described on the ON24 webinar capabilities page.
Why It Matters
Social amplification is a powerful driver of digital event growth. Share Experience allows attendees to broadcast the value of an event to their professional or personal networks, generating organic reach beyond traditional marketing channels. This peer-driven promotion helps attract new registrants and increases brand awareness.
Share Experience is especially relevant for thought leadership sessions, product launch events, and educational webinars where registrants naturally want to share content with colleagues or teams. When someone shares an event, it increases the likelihood that others with similar interests will register. This amplifies ROI for promotional efforts and contributes to audience acquisition strategies described on the Propel Your Pipeline page.
Engagement with Share Experience also provides insight into attendee enthusiasm—an early indicator of interest that can inform ongoing digital engagement programs.
How It’s Used
- Broadening Event Reach: Attendees click the Share Experience tool to post event details to social channels, increasing visibility among relevant audiences.
- Promoting Recurring Webinars: For series-based events, sharing helps build ongoing momentum and can sustain attendance growth over time. Examples of series-based digital experiences can be found on the Upcoming Webinars page.
- Supporting Product Launches Or Major Announcements: When organizations host launch or roadmap webinars, Share Experience encourages attendees to help spread the message organically.
- Driving Team-Based Engagement: Share Experience is often used by attendees who want colleagues to join a live or upcoming event. This helps expand influence within accounts and drives broader participation across teams.
- Amplifying Content Hub Initiatives: Events connected to resource hubs or ongoing content strategies benefit from attendee-driven promotion. The tool complements ON24’s flexible content experiences featured on the ON24 Platform page.
Key Benefits
- Increased Visibility: Generates free, organic reach for events.
- Higher Registration Volume: Referral traffic from social shares helps boost sign-ups.
- Audience Advocacy: Attendees become promoters, contributing to event momentum.
- Simple User Experience: Requires minimal effort for attendees to share content.
- Data Insight: Signals enthusiasm and potential influence within attendee networks.
Frequently Asked Questions
- What Is Share Experience In The ON24 Platform?
- It is an engagement tool that lets attendees share webinar information across social media platforms with one click.
- How Does Share Experience Increase Event Reach?
- Attendees post event details to their social networks, helping broaden visibility and attract new registrants organically.
- Which Social Platforms Does Share Experience Support?
- The tool typically supports major platforms like LinkedIn, X (Twitter), and Facebook, depending on configuration.
- Does Share Experience Work For On-Demand Events?
- Yes. Attendees can share on-demand sessions just as they would share live or upcoming events.
Editorial & Methodology Notice
This article adheres to ON24’s editorial and data integrity standards, referencing only verified ON24 benchmark sources and official platform documentation. Updated: November 2025