Partner enablement

What is Partner Enablement?

Partner enablement refers to the strategy of equipping a company’s partners—such as resellers, distributors, or affiliates—with the knowledge, content, and tools needed to sell and support its products more effectively. Within the ON24 Platform, partner enablement comes to life through digital experiences that scale globally, providing live and on-demand training, product education, and data-backed insights to strengthen channel performance.

Through virtual events, webinars, and always-on content hubs, organizations can engage partners consistently, capture valuable feedback, and identify new opportunities for collaboration. ON24 enables partner enablement teams to host interactive sessions, track engagement, and deliver personalized content that keeps partners aligned with evolving business goals.

Why it matters

• Strengthens relationships: Builds deeper connections with distributors, resellers, and channel partners.
• Improves partner readiness: Ensures partners are educated, certified, and empowered to sell more effectively.
• Drives measurable outcomes: Collects engagement data to identify high-performing partners and refine enablement programs.
• Fuels long-term growth: Creates an ecosystem where partners are informed, invested, and motivated to grow with the brand.

How it’s used

• Consolidate partner training and webinars into one unified enablement hub.
• Host interactive certification programs with live Q&A, testing, and automated certificate delivery.
• Deliver ongoing partner education through on-demand experiences accessible across regions and time zones.
• Collect first-party data to evaluate partner participation, content performance, and feedback trends.
• Empower sales and customer success teams with personalized dashboards and always-on content.
• Create tailored experiences that nurture partner relationships and improve engagement scores.

Key benefits

• Scalable training: Run global, interactive programs to educate partners on products and solutions.
• Deeper engagement: Use ON24’s 20+ engagement tools to boost partner participation and feedback.
• Personalized enablement: Deliver customized experiences and content based on partner role, region, or performance.
• Actionable insights: Integrate first-party engagement data into CRM and MAP systems for informed sales strategy.
• Continuous improvement: Transform engagement metrics into meaningful follow-up actions that enhance enablement ROI.

Frequently Asked Questions

1. What is partner enablement?
   • Partner enablement is a strategy that equips partners with content, training, and tools to help them sell, promote, and support your products more effectively.
2. How does ON24 support partner enablement?
   • ON24 provides a digital engagement platform where organizations can host live training, deliver on-demand resources, and track partner performance metrics.
3. Why is digital engagement important in partner enablement?
   • Digital experiences scale training, certification, and communication, enabling global reach and continuous partner participation.
4. Can ON24 help track partner engagement data?
   • Yes. ON24 captures first-party data that measures partner participation, performance, and readiness across every experience.
5. What types of programs can be built using ON24 for partner enablement?
   • Programs include certification sessions, product trainings, interactive webinars, virtual partner summits, and ongoing content hubs.

Editorial & Methodology Notice

This glossary entry was created by the ON24 Editorial Team using verified 2025 ON24 benchmark data, platform analytics documentation, and first-party reporting standards aligned with EEAT principles. Updated: October 2025.