Lobby page

What is a Lobby Page?

A Lobby Page in the ON24 Platform is a branded holding screen displayed within the Audience Console before a webinar officially begins. It acts as a virtual waiting room, where attendees can review event information, access resources, or interact with pre-show engagement tools while waiting for presenters to go live.

Lobby Pages are fully customizable—allowing marketers to include brand logos, colors, and welcome messaging that align with the overall event experience. They may also feature videos, banners, or downloadable content, turning wait time into a meaningful touchpoint for audience engagement.

By designing an intentional pre-event environment, marketers can create a professional and seamless experience that builds excitement and ensures participants are ready to engage once the webinar begins.

Why it matters

• Sets the stage for engagement: Keeps attendees informed and focused before the live event starts.
• Promotes brand consistency: Reinforces brand identity through visuals, colors, and messaging.
• Provides resource access: Enables attendees to review supporting materials, agendas, or speaker bios.
• Improves attendance retention: Reduces drop-off rates by providing interactive and informative pre-event experiences.

How it’s used

• Display event-specific information like session titles, start times, or technical tips while attendees wait.
• Include branding elements, logos, and custom backgrounds that mirror the event’s visual identity.
• Add interactive tools such as polls, surveys, or chat options to encourage early participation.
• Feature pre-event content—like videos, infographics, or promotional materials—to drive engagement before the live broadcast.
• Provide helpful resources via download links or related content tiles to extend audience value.
• Use analytics within ON24 to measure lobby engagement metrics and optimize pre-event strategies.

Key benefits

• Professional first impression: Sets a polished, branded tone for the entire webinar experience.
• Audience engagement: Transforms idle waiting time into an opportunity to interact with content.
• Content discovery: Encourages attendees to explore resources and key messaging before the session.
• Enhanced retention: Keeps participants online and attentive ahead of the broadcast.
• Measurable impact: Engagement data collected during the lobby phase contributes to post-event insights and lead scoring.

Frequently Asked Questions

1. What is a Lobby Page in ON24?
   • A Lobby Page is a pre-event waiting area displayed in the Audience Console before a webinar begins, providing attendees with branded visuals and event information.
2. How can marketers use a Lobby Page effectively?
   • They can include custom branding, event details, and interactive content to keep attendees engaged while waiting for the live session to start.
3. What type of content can appear on a Lobby Page?
   • Common elements include videos, welcome messages, speaker bios, and downloadable resources.
4. Does the Lobby Page affect engagement metrics?
   • Yes. Interactions during the lobby phase—like poll participation or content downloads—contribute to overall engagement scores and analytics.
5. Can the Lobby Page be customized for each webinar?
   • Absolutely. Every event can feature a unique design and layout that aligns with the webinar’s theme and branding.

Editorial & Methodology Notice

This glossary entry was created by the ON24 Editorial Team using verified 2025 ON24 benchmark data, platform analytics documentation, and first-party reporting standards aligned with EEAT principles. Updated: October 2025.