Attendee list
A list of who, including the presentation team, is in attendance in a webinar at any moment during the live event.
What Is an Attendee List?
An attendee list is a record of who is in attendance during a live webinar, including both the presentation team and the audience. Within the ON24 Intelligent Engagement Platform, this list updates in real time, showing exactly who is present in the webinar console at any given moment.
Beyond identifying who joined, an attendee list typically includes key registration and contact details such as the attendee’s name, email address, company, and role. Having this information consolidated in one place helps marketers and event organizers manage participant data efficiently and gain a clearer view of audience demographics.
Why Is an Attendee List Important?
The attendee list is a cornerstone of webinar analytics and lead generation. Not everyone who registers attends, so knowing who actually showed up—and for how long—helps marketers distinguish between passive interest and active engagement.
For B2B marketers, the attendee list offers multiple advantages:
- Improved communication: Reach out before and after the webinar with tailored emails.
- Enhanced personalization: Deliver content relevant to each attendee’s industry or role.
- Better measurement: Track attendance patterns across sessions to gauge interest.
Ultimately, attendee lists provide the foundation for audience segmentation, lead nurturing, and campaign optimization within ON24.
What Is an Attendee List Used For?
Attendee lists serve both operational and strategic purposes for webinar programs. Here are some common uses:
- Pre-Webinar Outreach: Send reminder emails or calendar invites to attendees before the session.
- Post-Webinar Follow-Up: Share on-demand recordings, personalized content hubs, or post-event surveys to gather feedback.
- Lead Nurturing: Use attendee information to deliver targeted follow-up campaigns and invitations to future webinars.
- Performance Insights: Analyze which audiences or industries are most engaged with specific topics to shape future content.
For example, if an attendee list from a continuing education webinar shows high participation from healthcare professionals, marketers can use that insight to develop more webinars tailored to that audience.
Attendee Data and Marketing Strategy
Attendee lists are not just administrative records—they’re valuable marketing assets.
By studying attendee data, marketers can uncover:
- Which topics and formats resonate most with specific audiences.
- How engagement varies across industries, company sizes, or job functions.
- Which content types or campaigns drive the strongest attendance and conversions.
This information helps marketing teams fine-tune content strategy, prioritize high-value segments, and deliver more meaningful, personalized experiences throughout the buyer’s journey.
Key Benefits of an Attendee List
- Centralized Attendee Tracking – Keep all attendee information organized and accessible.
- Personalized Outreach – Use attendee data to send targeted pre- and post-webinar communications.
- Content Optimization – Identify which topics or sessions attract the most interest.
- Lead Nurturing – Turn attendee insights into follow-up campaigns that drive conversion.
- Actionable Analytics – Combine attendee data with engagement metrics for deeper marketing intelligence.
FAQs About Attendee Lists
- What information is included in an attendee list?
- Typical attendee lists include names, email addresses, company names, job titles, and attendance duration.
- Can I access attendee lists after a webinar ends?
- Yes. ON24 provides full attendee reports after each webinar, including engagement data and attendance details.
- How can I use attendee lists for lead generation?
- Marketers can use attendee data to create targeted nurture sequences, follow-up emails, and invitations to related webinars.
- Why should I analyze attendee data?
- Analyzing attendee lists helps marketers understand audience behavior, identify content trends, and plan future campaigns that resonate.
Conclusion
An attendee list is more than just a record of who joined a webinar—it’s a strategic tool for engagement, personalization, and growth. Within the ON24 Platform, attendee lists empower marketers to track attendance, analyze behavior, and act on insights that improve future events.
By turning attendance data into actionable intelligence, B2B marketers can strengthen relationships, drive pipeline growth, and deliver more relevant digital experiences across every stage of the customer journey.