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DataSite bridges digital-physical gap with ON24, increases leads by 15% | ON24

Learn to change how you engage audiences with Pam Didner, speaker, author and B2B Marketeer, at ON24X. 🪄 Register here 

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DataSite bridges digital-physical gap with ON24, increases leads by 15%

  • 15%

    increase in leads

  • 40%

    increase in product inquiries 

  • 80%

    employee event attendance with ON24 

Capabilities

Industry

Use Cases

Introduction

Using ON24, Datasite draws on its own expertise and the knowledge of global dealmaking and dealmakers to educate customers and drive brand awareness through its in-person, hybrid and virtual events.

Datasite also uses ON24 to connect regionally dispersed internal teams; deliver market information; and provide training around diversity, equity, inclusion and other company-wide initiatives.

Problem

Datasite was looking for a better way to communicate with its growing, globalized workforce while accommodating thought leaders and webinar participants from all over the world.

The team needed a platform that could deliver educational and thought-leadership webinars as well as internal town hall meetings.

Other platforms on the market lacked features important to Datasite, including:

  • Engagement features, like surveys and live Q&A.
  • The ability to capture audience insights to personalize experiences.
  • The ability to integrate the platform with their sales enablement software.
  • Accommodate webinar speakers from all around the world
  • Provide its customers, targets, executives and participants with a great experience.

“We wanted a platform that could provide our customers and participants with a highly professional experience that was also robust enough to give our executives, guest speakers and panelists the best experience possible. ON24 does all that” 

Esther Barlow, Sr. Field Marketing Director

Solution

Esther Barlow, Senior Field Marketing Director at Datasite, had used ON24 in a previous role and was familiar with the engagement tools and insights the platform could provide. According to Barlow, “ON24 consistently came up as the one platform that could put all of those pieces together.

Using ON24 Webcast Elite, Barlow and her team hit the ground running with internal webinars on marketing trends and corporate initiatives.

For those who could not attend the live webinar, the event is automatically made available on-demand — allowing would-be attendees to consume the content on their own time.

In fact, with ON24 Engagement Hub, Barlow’s team creates multi-track, on-demand experiences that enable audiences to self-select their way through the webinars and resources that are most relevant to them.

The team also takes full advantage of the platform’s customization capabilities by building engagement opportunities directly into the webinar console. Doing so empowers employees to engage with the experience and share internal and third-party vendor resources.

Results

Based on data collected by the ON24 Platform, more than 80% of Datasite employees attend the ON24-powered webinars and external attendance has only grown since the shift to ON24.

“ON24 has really helped us build our reputation and position ourselves as industry leaders after a rebrand in 2020,” said Barlow. “The platform is extremely audience-centric and helps us bring dealmakers together, launch new products, create on-demand resources, and increase revenue opportunities.”

Real-time surveys and polls keep audiences interacting with each other and with the panelists, increasing engagement scores by 15% in 2022 compared to 2021. The team also generated 40% more inquiries than in the previous year and is consistently increasing lead generation by 15%.

“We needed a best-in-class platform,” says Barlow. “It needed to be professional and robust enough to give our executives, guest speakers, panelists, participants and employees the best possible experience. ON24 does all that.”

"While we would prefer to have all our employees hear from our leadership in person, our global footprint doesn’t allow this. Partnering with ON24 allows us to bridge the gap between in-person discussions and presentations with remote audiences." 

Meghan Velin, Internal Communications Manager

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