A metric used to compare the engagement level of webinars within your industry.

A metric based on viewer activity. Used to measure attendee participation, interactivity and use of webinar features. (see: suppport.on24.com)

The total number of engaged minutes of all leads within an account. Found in the ON24 Analytics Dashboard. (Double Check).

A metric indicating how engaged a prospect is with content hosted on the ON24 Platform.

A metric for the ON24 Platform’s Content hub capability. Displays the number of times a type of content — videos, webinars, PDFs, podcasts and URLs — is viewed by a visitor.

An ON24 feature empowering customers to compare and contrast their webinar program performance to peers. Also: an annual report published by ON24.

A score used to measure audience participation, interactivity and use of Engagement Tools.

A list of who, including the presentation team, is in attendance in a webinar at any moment during the live event.

The total number of console views and conversion rates by partner referral/location code. (See: support.on24.com)