A representation of a webinar’s performance. Can include engagement time, engagement minutes, CTAs clicked, poll responses and more.
The conversion rate of all registrants to leads within a filtered date range. Calculated by dividing the total unique attendees by total leads.
A feature in the ON24 Platform that enables users to measure webinar engagement, consolidate business interests and identify prospects that may be ready for a sales conversation.
A feature within the ON24 Platform that displays an estimate of how engaged a new prospect may be with a company’s product.
The 15 minutes before a webinar starts.
Displays a prospect’s total engagement metrics with ON24-hosted content.
A dashboard in the ON24 Platform providing ON24 customers with all the information on how attendees interacted with a webinar.
Information a company collects directly from a registrant. Often occurs on a company-owned channel (e.g., webpage, webpage forms, webinars).
Post-event highlights of a webinar. Displays event duration, questions asked, poll responses, survey responses or technical support. (see: support.on24.com)
