ON24 for Professional Certification
Today’s market landscape is more competitive than ever before. In fact, according to McKinsey, B2B companies that provide the best omnichannel experience improve their market share by 10% annually.
So, how can you differentiate your services, build brand trust, earn client loyalty, and beat the competition? With ON24, you can create and scale engaging continuing professional education and certification programs that automatically issue digital certificates, generate high quality leads, and uncover client insights for sales to develop new and existing business.
That’s why top B2B brands trust ON24 to power their professional certification strategy. Relying on the platform to deliver 13 professional certifications per minute, doubling reach and business results while saving time and budget.
Whether you’re running large scale CPE webinars, hosting high-touch VIP office hours, creating an immersive learning environment with live and on-demand curriculum or turning your live virtual event content into even more educational resources, leveraging generative AI to automatically create transcripts, video clips, e-books, and blogs, and then curating all of that content into an always-on education portal to drive ongoing enablement and training, you can maximize interactivity across each and every experience using a library of 20+ engagement and conversion tools with all the capabilities you need to run a compliant CPE program.
Including test administration, live instructor engagement criteria setting and automated certification delivery. And personalizing those CTAs for different accounts, for different personas, or even different buying stages.
Because the more engagement you drive, the more data you generate, which can automatically pass to your other business systems like Marketo, Hubspot, or Salesforce. Enabling your marketing and sales teams to qualify leads and understand their services needs, all with the click of a button. So whether it’s tracking and managing certifications, repurposing content, or enabling sales follow up, you can turn professional certification participants into new sales meetings and loyal clients delivering ongoing business results without any additional resources.
Get ready to think differently about professional certification and increase market share with ON24.