As the year winds down, many marketing teams face a seasonal slowdown, but that doesn’t mean engagement has to stop. This session explores how professional services marketers can turn live events and webinars into evergreen, always-on campaigns that continue to nurture and educate prospects long after the event ends.
Watch the joint webinar session on-demand to discover how leading firms are repurposing digital event content, automating engagement, and using data-driven insights to keep leads warm through the quiet months, setting themselves up for a strong start to 2026.
Key Talking Points / Agenda
- The Quiet Season Opportunity
- Why December–January is ideal for nurturing leads, not just generating them.
- Shifting focus from “live event mode” to “always-on engagement.”
- The Evergreen Content Strategy
- Turning webinars, panels, and workshops into bite-sized on-demand assets.
- How to build thematic “evergreen hubs” or content
- Personalised Nurture Journeys
- Using engagement data to trigger personalised email or CRM journeys.
- How to keep professional audiences engaged without overwhelming them.
- Measuring Success
- Tracking ongoing lead engagement and conversion from evergreen content.
- Examples of metrics that show ROI beyond the live event.
- Case Study / Panel Discussion
- ICON member firm shares how they repurposed a flagship event into a 6-month nurture campaign.
