ON24 for Manufacturing

SiriusDecisions B2B Marketing Study: Understanding the Manufacturing Buyer

On-Demand Webinar

Speakers:
Cheri Keith, Sr. Research Analyst, Demand Marketing, SiriusDecisions
Jane Menyo, Sr. Director, Solutions Marketing, ON24

When it comes to manufacturing companies, sometimes it seems like product and engineering get all the love. But with more companies undergoing organizational-wide digital transformations, manufacturing marketers are getting their time in the spotlight. With the right digital strategy in place, marketing teams are positioning themselves as a strategic, revenue-driving partner.

How? By understanding the buyer. SiriusDecisions explains what B2B manufacturing buyers are looking for in a partner and how your marketing team can position itself for success. During this webinar, you’ll learn:

  • Buyer preferences for human and non-human interactions
  • What factors impact deal velocity at different stages of the buyer’s journey
  • How to create content experiences that provide data-rich insights for sales

Discover what B2B manufacturing buyers really want from marketers when you register.