There’s a certain energy that comes from meeting with people who do what you do — especially when you meet them in one place to share, learn, and push each other forward.
That’s why we’re excited to announce that ON24, now a part of the Cvent family, is on its way to Cvent CONNECT.
Taking place in Nashville, Tennessee, from July 13 – 16, this year’s CONNECT brings together event planners, webinar marketers, hospitality professionals, and technology leaders for four days of hands-on training, and industry-shaping conversations.
What Is Cvent CONNECT?
CONNECT is Cvent’s annual flagship conference for the event management industry. It’s where the community that powers experiences — from planners and strategists to venue pros and marketers — comes together to discuss the future of events (both physical and digital) and what it means for their work.
Whether you’re a seasoned planner with a decade of programs under your belt, a marketer trying to get smarter about event ROI, or someone who runs Cvent every day and wants to unlock more of what the platform can do — CONNECT is for you.
What to Expect at CONNECT
Cvent CONNECT is built around four core pillars:
Keynotes and main stage programming – Open each day with perspective-shifting talks from industry leaders and Cvent executives. These sessions set the tone — big ideas, industry direction, and the kind of clarity that reframes how you think about your own work.
Hands-on training and breakout sessions – Expect workshops organized by role and experience level, covering everything from campaign strategy and attendee engagement to platform configuration and data analysis. You leave with techniques, not just inspiration.
Live product demos – Get direct access to the Cvent platform in action — not a polished presentation, but the actual product, shown by the people who built it. Ask questions and push your edge cases. Understand how features you’ve never used could change how your team operates.
Product roadmap reveal – Get your first look at what Cvent is building next — which features are coming, which integrations are in progress, and where the platform is heading in response to industry needs.
Targeted networking – Structured roundtables, peer-led discussions, and informal evening events create real opportunities to build relationships with people facing the same challenges you are. Build connections at CONNECT!
The ROI Conversation
Conferences are an investment, and anyone who manages a budget knows that investment needs justification. Here’s the case:
Direct access to Cvent experts is something you can’t replicate with a support ticket or a help article. At CONNECT, you can sit across from the people who built the tools you use every day, ask the specific question you’ve been stuck on for months, and get an answer in real time. That kind of access has compounding value.
Peer-to-peer learning is the other side of the coin. The event planning and marketing community is solving a lot of the same problems simultaneously — venue sourcing pressure, tightening budgets, new expectations around hybrid and AI-driven experiences, and proving ROI to leadership. CONNECT creates space for those conversations to happen honestly, between practitioners who understand the context.
The strategies and frameworks you bring home are immediately applicable. This isn’t a conference where you collect a notebook full of ideas that never leave your desk. The programming is built for implementation.
Who should be in the room: event planners and coordinators, marketing and demand generation leads, hospitality sales and venue professionals, Cvent platform administrators, and anyone responsible for event strategy and measurement.
Cvent Excellence Awards: Nominate Before the Deadline
Cvent CONNECT 2026 also marks another year of the Cvent Excellence Awards — the program that recognizes customers doing exceptional work across innovation, intelligence, and impact.
If your team has built something worth celebrating — a program that drove real business results, a creative approach to attendee engagement, a data strategy that changed how leadership views events — this is the time to put it forward. Nominations are open now.
Past award recipients have used the recognition to build internal momentum, earn buy-in for future investments, and raise their team’s profile within their organizations. It’s more than an award — it’s a case study in what’s possible.
Visit the Cvent Excellence Awards nomination page to submit before the deadline.
Ready to Register?
Cvent CONNECT 2026 takes place July 13–16 at the Music City Center in Nashville, Tennessee. Registration is open now, and the hotel room block is available — book early to lock in your accommodations before the block fills.
Can’t make it in person? Virtual attendance is available, so there’s no reason to miss the content regardless of where you’re joining from.
