eBook

Marketing Transformation Within The Manufacturing Industry

The 4th Industrial Revolution is shaking up the manufacturing industry in the best way possible.  As the backbone of the world’s strongest economies embarks on this exciting digital transformation, manufacturing companies are re-imagining the ways they do business.

In this report, “Marketing Transformation Within The Manufacturing Industry” we’ll examine insights from SiriusDecisions’ research that helps guide marketing strategies in the digital world.  This shift begins with marketing executives creating new strategic plans to understand their buyers and creating digital engagements that support how customers make buying decisions.

Download this report to discover how to effective strategies to engage manufacturing buyers including:

  • New Manufacturing Marketing Priorities
  • The B2B Buying Process
  • Manufacturing Buying Scenarios
  • How Digital Intersects with Human Interactions
  • Buyer Interaction Preferences